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1970 Hemi Challenger is a family heirloom with serious muscle

Petrolicious turns up the emotion in its latest video about a family's connection to their 1970 Dodge Challenger. The orange muscle car that gets the spotlight here is a remarkably beautiful vehicle, but the story of a father and his sons at the core of this clip might leave you feeling a little misty eyed. Juan Escalante is the current owner of this Challenger, but it belonged to his dad first. Juan's father spotted the iconic muscle car during the 1969 Detroit Auto Show and had to have one. He soon placed an order for the orange '70 Challenger R/T with the rare combination for that year of a 426 Hemi V8 and a four-speed manual gearbox. The family even brought the coupe with them when they moved to Venezuela in 1972, and local fans dubbed it El Hemi. However, parts were scarce for the muscle car in that country, and it returned to the US in 1996 for a restoration. Now, the rumbling Challenger with its Coke-bottle profile and black hood is the world's most awesome family heirloom for the Escalantes. In this poignant video, Petrolicious shows how the coupe connects Juan to his father. Related Video:

Roadkill Nights writhes with 200 Dodge Vipers

Some 200 Dodge Vipers from across the United States and Canada descended Saturday on Roadkill Nights, the FCA-sponsored event at M1 Concourse in Pontiac, Michigan, that turned Woodward Avenue into a drag strip. The Vipers were there to mark this month's end of production of the wicked, hand-built, highly customizable performance car after 25 years. Vipers of every generation, color and stripe arrived en masse under a police escort, from the blue-and-white GTS-R to cars dressed in appropriate Snakeskin Green. Check out the gallery above. Halfway around the world, meanwhile, other Viper fans are trying to mark the car's production demise by claiming the record lap time at the Nurburgring. They ran a 7:03.45 lap in late July. And according to a Facebook post yesterday from the group, they've secured funding for more Ring time to make another attempt. Roadkill Nights racing was continuing until 11 Saturday night, and included drag events featuring the new Dodge Demon. Related Video: Featured Gallery Roadkill Nights Dodge Vipers 2017 View 40 Photos Related Gallery 2017 Dodge Viper Special Editions Related Gallery 2016 Dodge Viper ACR View 87 Photos Motorsports Dodge Convertible Coupe Racing Vehicles Performance

Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]

The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.