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Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video:

Detroit Three automakers and UAW will continue to require masks

GM CEO Mary Barra at a Warren, Mich., training center in September. (Reuters)   WASHINGTON — Detroit's Big Three automakers and the United Auto Workers (UAW) union said on Wednesday that workers will continue to be required to wear masks in workplaces. The joint statement from the UAW and General Motors, Ford and Chrysler-parent Stellantis NV said it was continuing the requirements "out of an abundance of caution." The U.S. Centers for Disease Control and Prevention (CDC) said in May that fully vaccinated people do not need to wear masks in most instances, including at work. The UAW and the automakers said temperature screening upon entering facilities is expected to be phased out. The UAW and automakers continue to recommend autoworkers get vaccinated. Many U.S. employers are still requiring vaccinated workers to wear masks in workplaces. Volkswagen AG's U.S. unit said it will "no longer require masks for fully vaccinated employees after June 21, and will continue to follow CDC guidelines." Toyota is among the automakers that has ended temperature checks and entry questionnaires at U.S. plants but it is continuing to require facial coverings. Honda and Nissan said they had made no changes to their U.S. employee COVID-19 requirements.   Plants/Manufacturing Chrysler Dodge Ford GM Jeep RAM Safety coronavirus

Dodge Journey to get a performance-focused replacement in 2022?

The Dodge Journey is neither fast nor agile, but it has proved a hard-to-hit target for everyone trying to figure out what the next generation will hold, including Fiat Chrysler. In 2014, the automaker's five-year plan for Dodge included an all-new Journey in 2016, and a hotted-up SRT version of the crossover come 2017. In 2016, "supplier sources" told Automotive News a new Journey on rear-drive Alfa Romeo's Giorgio platform would show for the 2019 model year, and production would be moved from Mexico to Italy, Those prognostications came to naught, the 11-year-old Journey riding on its Mitsubishi-based platform into 2020 with fewer options. Now Mopar Insiders says the next-gen Journey could come in 2022 as an early 2023 model, still on the Giorgio platform and given a performance-focused brief. According to MI, the new Journey — and it's not clear if the name will be retained — comes in strict two-row, five-seater guise. It "will be around the size of the Stelvio," the Alfa Romeo coming in at 184.5 inches. Previous reports have said the Journey will be shorter than the current 192.4-inch model, but longer than the Stelvio. The Dodge Charger is said to donate major styling cues, and there will supposedly be a Scat Pack trim. Under the hood, the entry-level engine will be the same GME 2.0-liter four-cylinder in that makes 276 horsepower and 306 pound-feet of torque in the Stelvio. MI believes a Hemi V8 will make the options list, hence the Scat Pack. Previously, other outlets have figured a turbo V6 like that in the Alfa Quadrifoglio models will stand in as the upgrade, although the model is "being developed with V8s in mind." Any engine choice is expected to be paired with an eight-speed transmission. All of those options far outdo the 2.4-liter four-cylinder with 172 hp and 165 lb-ft, shifting through a four-speed automatic, which is the only powertrain possible for the 2020 Journey. The platform switch and the change to rear-drive will greatly enhance on-road manners and performance, but MI believes an all-wheel-drive option should make the transition. If Journey production moves to Italy from Mexico, Fiat Chrysler will open up capacity in North America for big-profit crossovers and trucks, and get more from its underutilized European operations. Rumor says the Journey would roll down the same lines as the Stelvio in the Cassino Assembly Plant; the crossover is still sold in Europe and other markets as the Fiat Freemont.