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The mad genius of killing the Dodge Dart and Chrysler 200

Sergio Marchionne isn't crazy. At least not with respect to the recent announcement that Fiat Chrysler Automobiles will cease production of the Dodge Dart and Chrysler 200. Instead of crazy I'd call this CEO ruthlessly pragmatic, and perhaps short-sighted. The latest revisions to FCA's most recent five-year plan tell some truths about the company's finances. In other words, it can't afford to build mainstream sedans. With only 87,392 units sold in 2015, the Dart is an also-ran in the segment. The axe falls easily there - Chrysler hasn't had a compact-car hit since the second-generation Neon. The 200 isn't so cut and dried: Last year sales increased 52 percent, and the 177,889 total for 2015 is more than those for the Subaru Legacy and Kia Optima. But looking at the overall FCA picture the Chrysler 200 has to go, at least from a short-term perspective. The vehicles that make big money – Ram trucks; Jeep's Cherokee, Grand Cherokee, and Wrangler – can't be made fast enough. FCA can't afford to idle the 200's Sterling Heights, MI, assembly plant to cut back on inventory when other plants are running flat out. It seems crazy to throw away 265,000 sales, but FCA is leaving money on the table by not building more profitable vehicles. The Wirecutter's Senior Autos Editor (and former Autoblogger) John Neff agrees. "As bold as it looks from the outside, he's really making a safe bet that their money is better spent on designing better and building more crossovers and trucks. He's probably right about that." But according to Jessica Caldwell, Executive Director of Strategic Analytics at Edmunds, "FCA's strategy of eliminating the Dart and 200 might be short-sighted if gas prices were to rise and Americans, once again, flocked to small vehicles. FCA must have plans to expand the lineup of small SUVs and position them as small-car alternatives in terms of price and fuel efficiency for this strategy to make sense." FCA's latest announcement focuses mainly on the profitable brands and nameplates. There's hardly a mention of Chrysler, Dodge, or Fiat. And future planning is where the plot holes appear. This realignment cuts dead weight from the product portfolio, but FCA's latest announcement focuses mainly on the profitable brands and nameplates. There's hardly a mention of Chrysler, Dodge, or Fiat. So what's Sergio up to? David Sullivan of AutoPacific thinks Marchionne is still looking for another CEO to hug.

FCA issues recall for 300k Dodge Chargers over airbag sensor

Fiat Chrysler Automobiles has issued another recall, this time for the Dodge Charger. The issue stems from an overly sensitive control module that could deploy the side-curtain airbag and seatbelt pretensioner if the door is kicked or slammed too hard. The recall affects certain Charger sedans from the 2011-2014 model years, specifically those manufactured between May 6, 2010, and June 5, 2014. All told, that amounts to an estimated 322,078 units, including 284,153 in the United States, another 13,169 in Canada, 2,484 in Mexico, and 22,272 overseas. Owners of those vehicles will be asked to bring their vehicles in to their local dealers to have the Occupant Restraint Control module recalibrated, and are being advised in the meantime to "exercise caution when closing doors." If this issue sounds familiar, that's because the automaker issued a similar recall for Ram trucks just last week, affecting over 667,000 four-door pickups in the United States alone. Following a further investigation into its passenger cars, FCA found a similar problem with the Charger, whose door design mandated specific calibration of the module in question for that model. The company says it is aware of three minor injuries potentially related to the issue, but no accidents. This campaign is just the latest in a string of recall-related issues to have emerged from Auburn Hills recently. The Ram truck recall was issued in tandem with another airbag-related recall for a further million pickups. Prior to that it called in another 1.4 million vehicles to update their infotainment system software due to a security issue. Another 350,000 Dodge Journeys were called in before that to have their engine covers secured. The National Highway Traffic Safety Administration is expected to issue the company a massive hundred-million-dollar fine for failing to follow proper procedures related to safety and recall issues. Meanwhile, another NHTSA investigation that could have affected 4.7 million units was closed with no further action deemed necessary. And an appeal court judge in Georgia reduced the damages the company will be ordered to pay the family of a child who died in a fire in a Jeep Grand Cherokee. Statement: Occupant Restraint Control Module August 1, 2015 , Auburn Hills, Mich. - FCA US LLC is conducting a voluntary safety recall to recalibrate control modules on approximately 284,153 U.S.-market sedans to prevent inadvertent side-curtain air-bag and seatbelt pre-tensioner deployment.

Dodge Charger and Challenger will live on, but a new Viper is unlikely

BALOCCO, Italy — As FCA's latest five-year plan was presented last week, most of the day was focused on four brands — Jeep, Ram, Maserati and Alfa Romeo. That left a lot of people wondering about the future of the Chrysler, Fiat and Dodge nameplates. At the last five-year event, Dodge was one of the main features. We heard plans for an expanded lineup that included refreshed versions of the Viper, Challenger and Charger, the last two riding on the Alfa Romeo Giorgio platform. Times sure have changed. Dodge isn't going away, but the brand will be narrowed and focused. Performance is the name of the game, but don't look for a new Viper anytime soon. FCA CEO Sergio Marchionne simply said it's "not in the plan." Marchionne thought it was a great idea but that it couldn't live on as a standalone product. If it does eventually return, expect it to share parts with other FCA products, possibly with one of the upcoming Maseratis. On the other hand, Marchionne confirmed that both the Dodge Challenger and Charger will continue to live on. In the last five-year plan, FCA said that the pair would share underpinnings with future Alfa Romeos. That was promising news for those hoping for smaller, lighter versions of each model that would be better suited to fight models like the Ford Mustang and Chevy Camaro. It seems the Alfa Romeo platform is off the table. Marchionne said the current LX platform would indeed live on, though it would be "unrecognizable" compared to what we have today. The LX architecture is ancient, and, although it's been continuously updated, its basic bones date back to the DaimlerChrysler days. Marchionne said that the Alfa platform just doesn't have the character American shoppers are looking for in those vehicles. It's unclear when the next iteration of the Charger and Challenger will arrive, but expect another refresh sometime before 2022. Look for an updated version of the tried-and-true Hemi V8. Rumors continue to swirl about a larger and more powerful 7.0-liter variant dubbed the Banshee, but we'll have to wait and see how that pans out. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.