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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

The mad genius of killing the Dodge Dart and Chrysler 200

Sergio Marchionne isn't crazy. At least not with respect to the recent announcement that Fiat Chrysler Automobiles will cease production of the Dodge Dart and Chrysler 200. Instead of crazy I'd call this CEO ruthlessly pragmatic, and perhaps short-sighted. The latest revisions to FCA's most recent five-year plan tell some truths about the company's finances. In other words, it can't afford to build mainstream sedans. With only 87,392 units sold in 2015, the Dart is an also-ran in the segment. The axe falls easily there - Chrysler hasn't had a compact-car hit since the second-generation Neon. The 200 isn't so cut and dried: Last year sales increased 52 percent, and the 177,889 total for 2015 is more than those for the Subaru Legacy and Kia Optima. But looking at the overall FCA picture the Chrysler 200 has to go, at least from a short-term perspective. The vehicles that make big money – Ram trucks; Jeep's Cherokee, Grand Cherokee, and Wrangler – can't be made fast enough. FCA can't afford to idle the 200's Sterling Heights, MI, assembly plant to cut back on inventory when other plants are running flat out. It seems crazy to throw away 265,000 sales, but FCA is leaving money on the table by not building more profitable vehicles. The Wirecutter's Senior Autos Editor (and former Autoblogger) John Neff agrees. "As bold as it looks from the outside, he's really making a safe bet that their money is better spent on designing better and building more crossovers and trucks. He's probably right about that." But according to Jessica Caldwell, Executive Director of Strategic Analytics at Edmunds, "FCA's strategy of eliminating the Dart and 200 might be short-sighted if gas prices were to rise and Americans, once again, flocked to small vehicles. FCA must have plans to expand the lineup of small SUVs and position them as small-car alternatives in terms of price and fuel efficiency for this strategy to make sense." FCA's latest announcement focuses mainly on the profitable brands and nameplates. There's hardly a mention of Chrysler, Dodge, or Fiat. And future planning is where the plot holes appear. This realignment cuts dead weight from the product portfolio, but FCA's latest announcement focuses mainly on the profitable brands and nameplates. There's hardly a mention of Chrysler, Dodge, or Fiat. So what's Sergio up to? David Sullivan of AutoPacific thinks Marchionne is still looking for another CEO to hug.

FCA to recall 318,000 vehicles for faulty backup camera software

An array of 2019 and 2020 FCA vehicles are being recalled over faulty backup camera software that doesn’t meet federal regulations. According to recall documents, the backup camera may not turn off “until a drive cycle ends.” ThatÂ’s far longer than the 10-second linger time allowed by the rules, so FCA has to recall all of the vehicles to implement a fix. WeÂ’ve listed all of the vehicles involved below. 2020 Jeep Gladiator 2020 Jeep Cherokee 2019-2020 Ram 1500 2019-2020 Ram 2500  2019-2020 Ram 3500 2019-2020 Chrysler Pacifica 2019-2020 Dodge Durango 2019-2020 Jeep Grand Cherokee 2019-2020 Jeep Wrangler 2019-2020 Jeep Renegade 2019 Dodge Challenger ItÂ’s an extensive list encompassing a huge chunk of FCAÂ’s lineup in the United States. In total, FCA is recalling 318,537 vehicles. They must be equipped with the 8.4-inch or 12-inch infotainment system for the problem to present itself. FCA expects the recall to start on May 22 this year and will begin to notify owners soon. To fix the vehicles that may be affected, FCA plans to update the infotainment system at the dealer or over-the-air. If youÂ’ve noticed a screen thatÂ’s sluggish to relinquish its hold on the backup camera feed (or maybe never does), then you have this recall to look forward to. Update: FCA has provided additional information about the repair methodology. Customers will be able to receive an update over the air or have their cars updated at the dealership. Customers will begin receiving notifications this month. Related video: Recalls Chrysler Dodge Jeep Crossover Minivan/Van SUV