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Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.

2020 Dodge Charger Widebody First Drive Review | Wider is better

NAPA VALLEY, Calif. - The guy in the white Silverado is already pissed off. He didn’t appreciate the first two times we blazed the rear tires of this 2020 Dodge Charger Widebody Hellcat through three gears, so we might as well do it again. ThatÂ’s right, sir, we are number one. Dodge seems to be playing by a different set of rules than the rest of the industry. While everyone else is worried about small crossovers and CAFE regulations, miles per gallon and electrification, autonomy and Elon Musk, the gang at Dodge is building AmericaÂ’s best muscle cars ever. Unapologetic, loud, in your face, tire-smoking muscle cars. Hellcats, Demons, Scat Packs and Redeyes. For 2020, the brandÂ’s list of Hemi-powered, rear-wheel-drive tire fryers now includes Widebody versions of the Charger Scat Pack and Hellcat, borrowing parts and inspiration from Widebody Challenger models, which began showing up for 2018. Dodge will also offer the 2020 Charger SRT Hellcat Widebody Daytona 50th Anniversary Edition to commemorate the 1969 Charger Daytona, a NASCAR homologation special with special aerodynamics for the superspeedways, including a massive rear wing and pointed beak with pop up headlamps. 2020 Dodge Charger SRT Hellcat Widebody Daytona 50th Anniversary View 14 Photos Just 501 will be sold, the same number of Daytonas Dodge had to build back in the day to satisfy Big Bill France. ItÂ’s available in four colors, and for 2020, itÂ’s the only Charger to wear B5 Blue, which was also originally offered in 1969. ItÂ’s a favorite color of classic Mopar muscle car enthusiasts. “Customers said we were giving too much love to the Challenger and ignoring the Charger,” said Jeff Strauss, the senior manager of Dodge/SRT Sales Operations. “ThatÂ’s not the case anymore.” The Widebody Package will be optional on the Charger Scat Pack (the white car in the above photos), but itÂ’s standard equipment on every 2020 Charger Hellcat and only adds about 30 pounds to the car. Just as on the Widebody Challenger, the plastic wheelwell flares widen the sedan's 3.5 inches, and their wider 20x11-inch forged aluminum wheels wear massive 305/35ZR20 tires front and rear. All-seasons are standard, but the cars are best on the available Pirelli Summer tires. There are also new front and rear fascias, rocker trim and a reshaped rear spoiler.  “My main goal was to make the cars look bad ass,” said Mark Trostle, FCAÂ’s head of performance, passenger and utility vehicle design.

Mopar '15 performance kit now available for Dodge Charger R/T

Dodge is releasing a new Mopar performance kit for the 2015 Charger R/T sedan, offering up just 50 examples of the dealer-installed upgrade package. Only a select few dealers will sell the kit, and they'll do so at a price of $3,550. As per usual, the Mopar kit makes both performance and aesthetic changes. For the 5.7-liter Hemi V8, upgrades include the Stage 1 Scat Pack kit, which adds a cat-back exhaust and cold-air intake, good for 18 additional horsepower and 18 more pound-feet of torque. There's also a new strut tower brace and a "premium fuel powertrain control module." Aesthetic changes are remarkably simple, with matte black body-side decals being the only notable addition to the exterior. In the cabin, there's a serialized dash plaque and new door sill plates. This is the sixth Mopar special edition since 2009. If you wish to join this fairly exclusive fraternity of Dodge owners, dealers are currently accepting orders, with deliveries slated to start later this month. Scroll down for the official press release from Dodge. PERFORMANCE IN A BOX: MOPAR '15 PERFORMANCE KIT LAUNCHES FOR 2015 DODGE CHARGER R/T Owners of 2015 Dodge Charger R/T can enhance their ride with a Mopar '15 performance kit 50 limited-edition Mopar '15 performance kits now available through authorized dealerships for an MSRP of $3,550 Mopar '15 follows the success of five special-edition vehicle packages offered by the FCA brand since 2009 Delivery of Mopar '15 performance kits to begin in early June June 8, 2015 , Auburn Hills, Mich. - Mopar enthusiasts that feel the need to enhance the look and performance of their new 2015 Dodge Charger R/T can now do exactly that with a new Mopar '15 performance kit. With just 50 units available, authorized dealerships are now accepting orders for the limited-edition Mopar '15 kits for an MSRP of $3,550 with delivery to begin in early June. "Mopar has a long history of delivering to enthusiasts performance and customization in unique and convenient packages," said Pietro Gorlier, President and CEO — Mopar Brand Service, Parts and Customer Care, FCA. "We are now shifting into another gear and offering a limited-edition kit that will allow customers to really enhance the performance and look of their Dodge Charger R/T." The Mopar '15 kit is a street-legal performance package that includes the Scat Pack Performance Stage Kit 1, as well as a front strut tower brace with caps and bright pedal kit.