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Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video:

Junkyard Gem: 1994 Dodge Spirit

Under Lee Iacocca's watch, Chrysler began selling the first of the modern new K-Cars for the 1982 model year, and American sales of Ks and K-derived cars and minivans continued all the way through 1995. While these vehicles saved Chrysler from near-certain doom after the agony of a government bailout in 1979, the platform had become pretty outdated by the middle 1990s (though GM didn't hesitate to sell its similar-vintage J-Cars well into our current century). The Spirit replaced its aging Aries cousin starting in 1989, and has become very tough to find today. Here's a late Spirit with the optional Mitsubishi V6 engine, found in a Denver self-service yard recently. For the 1991 and 1992 model years, the Spirit R/T was the fastest new four-door car you could buy in the United States. With 224 horsepower from a very nervous turbocharged 2.2-liter engine, the Spirit R/T could run the quarter-mile in 14.5 seconds and hit a top speed of 141 mph. Today's Junkyard Gem isn't one of those cars, unfortunately. The base engine in the 1994 Spirit was a 2.5-liter Chrysler straight-four rated at 100 horsepower, but this car has the optional 142-horse Mitsubishi 6G72 V6 engine. The 6G7 family of engines remains in production to this day, 35 years after the first one went into a Galant, and members of this engine family have powered everything from the Diamante to the Sonata. On Chrysler vehicles of all-Mitsubishi design from this era, the engines tended to have big Mitsubishi emblems prominently displayed. For a Chrysler-designed car, though, it made more sense to badge the engine as a Chrysler. Note the British spelling of the unit of displacement here; GM and Ford started that trend back in the 1960s, with the "6.5 litre" Pontiac GTO and "7.0 litre" big Fords. With the big engine plus power windows, decklid luggage rack, and other luxurious (for a Spirit) options, I'm pretty sure this car didn't start life in a fleet. It drove more than 175,000 miles during its time on the road. The resale value of a 26-year-old Detroit sedan with high miles can't be much, even if the interior still looks nice enough, so any mechanical problem (or just a trade-in) spells doom for cars such as this one. The gold insets in the aluminum wheels look very stylish. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 117 out of 200 Americans preferred the Spirit to the Honda Accord! This content is hosted by a third party.

Dodge muscle cars, armored Jeep to star in Furious 7 [w/video]

We're less than a month away from the smorgasbord of speed, stunts and shooting that is Furious 7, and it arrives in theaters on April 3 as one of the first big films of the year. Starring Fast and Furious regulars Vin Diesel, Paul Walker and Dwayne "The Rock" Johnson, plus Jason Statham as the big villain, this entry looks to be another exciting addition to the franchise. With such a major movie that features cars as much as the actors, it shouldn't be a surprise that an automaker is getting in on the action as a promotional partner. FCA US supplied nearly 30 vehicles for the film, including prominent roles for a 2015 Dodge Charger, Challenger R/T and armored Jeep Wrangler Unlimited. To really play up the connection, the automaker has laid out a global advertising campaign featuring its models. The marketing includes a variety of unique spots with the cars appearing online and in music videos. Among them in the US is a TV ad called Flash to the Future (embedded below) for the Challenger. Hopefully, Furious 7 can live up to all its pre-release hype. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Cars, Movies and Music Come Together as Dodge Partners with Universal Pictures and Atlantic Records on 'Furious 7' 'Furious 7' opens April 3 and features 2015 Dodge Challenger, Dodge Charger R/T and 'armored' Jeep® Wrangler Unlimited Dodge launches multitier marketing initiative to promote action-thriller, including 'Flash to the Future' television ads for U.S. markets and across international countries, and Furious 7 web landing page at www.dodge.com/en/furious-7 Dodge vehicles also showcased in new music videos of songs from Atlantic Records 'Furious 7: Original Motion Picture Soundtrack,' available in stores and at online retailers March 17 March 9, 2015 , Auburn Hills, Mich. - Dodge, which has been a part of the blockbuster Fast & Furious franchise since its inception, announced today a promotional partnership with Universal Pictures for "Furious 7," in theaters April 3, and a first-ever partnership with Atlantic Records on music videos that support the label's "Furious 7: Original Motion Picture Soundtrack," available March 17 and available now for pre-order at http://smarturl.it/furious7.