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Dodge, Hyundai crowdsourced-funding sites deemed successes

What's not to love about crowdsourcing? This idea, after all, has given us Kickstarter as well Local Motors, but automakers are starting to use the social platform to sell more cars (or just drum up a little PR). Both Dodge and Hyundai have used "crowd-funding" recently, and while Automotive News is reporting that neither has racked up big sales with this gimmick, both automakers are pleased with the attention.
For Hyundai, it teamed up with website Motozuma.com to help customers crowdsource money for a down payment, and the automaker matched this amount up to $500. Last year, this helped Hyundai sell an extra 1,600 units, a fraction of its total 2012 sales. That figure is far larger than Dodge fared with the Dodge Dart Registry - it netted only two sales and a small number of individual options. This registry did help University of Southern California fraternity crowdsource $18,000 to buy a Dart for a local Meals on Wheels, however. Despite the low sales figures, Dodge and Hyundai are considering their crowdsourcing programs a success since it helped them connect with younger buyers.

Dodge Dart getting hatchback variant... sort of

In other parts of the world, Fiat builds and sells a version of the Dodge Dart called the Viaggio, and it appears that in addition to the current sedan bodystyle, a new hatchback version of the car is also in the works. Autocar says that the general manager for China's Guangzhou-Fiat joint venture, John Burton, has confirmed that a new Viaggio hatchback will be revealed by the end of this year before it goes on sale in early 2014.
The Viaggio will soon be joined by the 2014 Jeep Cherokee, which in China will be called the Liberty Light, at the Guangzhou-Fiat plant. While the idea of a Dodge Dart hatchback might be enough to enable most of us to forget about the Dodge Caliber, a North American variant doesn't appear to be in the cards. We reached out to Chrysler PR boss Rick Deneau, and he offered a succinct: "No plans at this time."

2019 Dodge Challenger SRT Hellcat Redeye priced $14,000 below Demon

Steve Beahm, head of Passenger Car Brands at Dodge, SRT, Chrysler, and Fiat, told Motor Trend that the 2019 Dodge Challenger SRT Hellcat Redeye is "a Hellcat that's been possessed by a Demon." Turns out the Hellcat Redeye was also possessed by The Ghost of Great Deals. Dodge just released pricing for the Challenger line, the crimson-eyed terror at the top starting at $69,650, which is $13,645 less dear than the $83,295 MSRP for the 2018 Challenger SRT Demon. The asterisk: the Redeye needs the same $1,345 destination charge and $1,700 gas guzzler tax as the 2018 Demon, so the difference still holds once you get the Redeye off the dealer lot. The final tally: $72,995. Torque News acquired a copy of the Challenger dealer order guide, and options on the Hellcat Redeye will run you a little more than the bucket of $1 options on the Demon. Among the list, the summer performance tires add $695, the optional 3.09 rear axle adds $1,095, a painted black hood costs $1,995, and the Widebody package adds $6,000 for it's extra 3.5 inches. According to TN, you can run a standard Hellcat Redeye up to almost $90,000, and push a widebody to $95,000. The standard Challenger SRT Hellcat gets touched by the bargain bogeyman, too: the price goes down by $5,645 for 2019 to $58,650, even though it's been uprated by ten horsepower to 717 hp, and by six pound-feet to 656 lb-ft. Out-the-door price after a $1,700 gas guzzler tax and $1,345 destination fee is $61,695. Before including destination, there's a long way down to the next model, the 485-horsepower Challenger R/T Scat Pack at $38,995. Buyers who choose the six-speed manual for this trim will pay a $1,000 gas guzzler tax. The V6-powered, 305-hp Challenger GT in two-wheel drive starts at $29,995. Sending power to all four of the GT's wheels needs $32,995 before destination. The base model, two-wheel drive SXT gets the Challenger doors open at $27,295, the all-wheel drive model costing $30,295. Related Video: