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How Dodge dealers are earning the right to sell Hellcats

We all hate the idea of the dreaded dealer markup when it comes to buying a highly anticipated new car. Take the 2015 Dodge Challenger SRT Hellcat, for example. You might spend hours reading about its supercharged V8 and speccing the model just right in the configurator, but when it finally comes down to laying down the cash, the dealer adds thousands of dollars as a "market adjustment" on the muscle machine of your dreams. As it turns out, when the Hellcat starts hitting showrooms in the third quarter, Dodge is trying to make sure that's not the case.
Dealer orders for the much-hyped Hellcat recently started, but Dodge boss Tim Kuniskis has put some special caveats in place to ensure that the Hellcat makes it to the road quickly. The initial allocation is based on the number of Dodge products that a showroom has sold in the last 180 days, and a second allotment in December is based on the last 90 days of sales and 30-day turnover. "You sell a lot of Darts for me, Journeys for me, Durangos for me, I'm going to give you the rights to this one, too, because this is a halo of the brand," said Kuniskis to Automotive News.
Furthermore, how quickly the Hellcat sells is also going to decide whether showrooms get more of them. "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower," he said to Automotive News. Obviously, this doesn't prevent dealers from marking up the Challenger SRT, but the strategy certainly discourages it.

Dodge Durango poised for SRT's devilish power-up

Does the world need a 707-horsepower Dodge Durango Hellcat? It looks like it's a possibility, according to recent spy shots of a suspicious test mule. But it could also be a Durango powered up with the FCA US 6.4-liter V8 that makes 475 hp. Spy shooters report that the mule captured here sounds like the Hellcat-powered Dodge Chargers and Challengers. Hidden design cues like the fascia suggest this Durango has truly devilish power. There's also a bulging hood with an air intake under the camouflage. So it could be a Durango Hellcat. It's also possible Dodge is dropping the 6.4-liter V8 used in the Grand Cherokee SRT under the hood of the Durango. Engine sharing makes sense, since both FCA SUVs are based on the same platform and built at the same factory in Michigan, though the Durango is longer to accommodate a third row. It is also more logical Dodge would add the 475-hp mill to the Durango's lineup first before going all the way to the 6.2-liter 707-hp Hellcat engine. The most powerful current Durango has a 360-hp 5.7-liter Hemi V8. We expect the Durango will get a refresh for 2018. Related Video: Featured Gallery 2018 Dodge Durango SRT Spy Photos View 16 Photos Spy Photos Dodge SUV Performance

Dodge to reveal Hellcat-powered Challenger in Detroit?

On top of all the other performance car debuts slated for next week's Detroit Auto Show, we might be able to add one more to the list - the new, supercharged Hellcat V8 from Chrysler. According to new reports, the rumored 640-horsepower mill is likely to cross the Motor City stage in the engine bay of a Dodge Challenger.
As AllPar points out, though, there may be more news than just the fire-breathing engine. While we've seen spy photos of the Hellcat testing under the hood of the current Challenger, there's a very fair chance that it won't arrive until the muscle car is refreshed later this year. The question now is whether that refresh will be shown off alongside the new engine in Detroit, or if it'll be saved, perhaps for the New York Auto Show.
Other details dug up by AllPar include potential transmissions for the supercharged engine - the Mopar-minded site is expecting an eight-speed automatic or a Tremec six-speed manual. Prices, meanwhile, could be in the same elevated range as the Chevrolet Camaro Z/28, at $70,000 to $80,000.