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How Dodge dealers are earning the right to sell Hellcats

We all hate the idea of the dreaded dealer markup when it comes to buying a highly anticipated new car. Take the 2015 Dodge Challenger SRT Hellcat, for example. You might spend hours reading about its supercharged V8 and speccing the model just right in the configurator, but when it finally comes down to laying down the cash, the dealer adds thousands of dollars as a "market adjustment" on the muscle machine of your dreams. As it turns out, when the Hellcat starts hitting showrooms in the third quarter, Dodge is trying to make sure that's not the case.
Dealer orders for the much-hyped Hellcat recently started, but Dodge boss Tim Kuniskis has put some special caveats in place to ensure that the Hellcat makes it to the road quickly. The initial allocation is based on the number of Dodge products that a showroom has sold in the last 180 days, and a second allotment in December is based on the last 90 days of sales and 30-day turnover. "You sell a lot of Darts for me, Journeys for me, Durangos for me, I'm going to give you the rights to this one, too, because this is a halo of the brand," said Kuniskis to Automotive News.
Furthermore, how quickly the Hellcat sells is also going to decide whether showrooms get more of them. "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower," he said to Automotive News. Obviously, this doesn't prevent dealers from marking up the Challenger SRT, but the strategy certainly discourages it.

The Grand Caravan, at least the name, isn't dead yet in Canada

Last week we got Stellantis. This week, we’re learning that the Grand Caravan name isnÂ’t actually dead. ItÂ’s just moved to Canada. Allow us to explain. The Dodge Grand Caravan is well and truly gone. However, FCA has decided the name is too good not to use. Therefore, FCA Canada just announced that Canadians will get the Chrysler Grand Caravan for the 2021 model year. One look at the photos will tell you most everything you need to know about the van. ItÂ’s a rebadged Chrysler Voyager, which itself is a budget Chrysler Pacifica by a different name. Basically, the U.S. gets the Voyager, and Canada gets the Grand Caravan. “WeÂ’re incredibly proud to maintain the ‘Grand CaravanÂ’ nameplate exclusively in the Canadian marketplace,” said David Buckingham, President and CEO, FCA Canada. “Particularly here in Canada, that name has become synonymous with affordable, safe and innovative family transportation that the 2021 Chrysler Grand Caravan builds upon.” Now that the Voyager and Caravan are the same again, the next logical step would be to bring back Plymouth, right? Rebadged Plymouth Hellcats wouldnÂ’t bother us. Just Â… you know, an idea. Canadian customers will have the choice of two trims for the Grand Caravan: Base and SXT. Similar to the U.S., upper trim levels of the van will be called Pacifica. The two will be sold alongside each other at Chrysler dealerships. Photos of the Pacifica with the Grand Caravan badge already have us a little weirded out, but now youÂ’ll know whatÂ’s going on during your next trip up north when you see a Chrysler Grand Caravan roll by. Related video:

Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video: