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Dodge hoping Fast & Furious appearance gives Dart a sales jolt [w/video]

According to Automotive News, Chrysler is hoping Fast & Furious 6 will be kind to the Dodge Dart. While the compact sedan doesn't actually show up in the film, Dodge has partnered up with the movie franchise for a new ad featuring the Dart.
Chrysler hasn't exactly seen the high sales numbers it was originally hoping for with the new sedan, thanks in part to a couple of missteps. For starters, most early-production vehicles were only offered with a manual transmission. Analysts believe Chrysler squandered around 95 percent of potential Dart sales because automatic transmission options weren't immediately available.
Right now, the Dodge Dart rakes 19th among compact cars, pulling down 31,064 sales through April. Last month was the company's strongest, with 8,099 units moving off of dealer lots. Unfortunately, the model has also been handicapped by its older sister, the Avenger. With Chrysler throwing heavy incentives at the aging sedan, many consumers have taken advantage of a better deal with the slightly larger, more powerful Avenger.

Here's how to build the Hellcat-powered Dodge Magnum/Charger widebody wagon of your dreams

Dodge would undoubtedly offer a fire-breathing, Hellcat-powered variant of the Magnum if the model was still in production. It retired in 2008, and it's not coming back anytime soon, so Las Vegas-based tuner Jaye Fab is taking the matter into its own hands. It's developing a conversion kit that transforms an unsuspecting Magnum into a wide-bodied Charger wagon, and it plans to make it available to the public in the near future. If the name Jaye Fab sounds familiar, it's likely because it already made headlines in 2015 when it grafted the front end of a Charger onto a Magnum, gave the wagon a coat of can't-miss-it red paint, and drove it to SEMA. Its latest project takes the concept of a modern-day Dodge wagon a step further with a full body kit that includes wide fender flares and side skirts, among other add-ons. It's a work in progress, but we can already tell it's going to turn more than a few heads when it's finished. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. We don't know which engine the donor Magnum was powered by when it drove into Jaye Fab's shop. What's more interesting is the one it will leave with: a supercharged 6.2-liter Hellcat V8 from a Charger. The eight-cylinder develops 707 horsepower and 650 pound-feet of torque in its standard configuration, and we wouldn't be surprised if it picks up a few additional horses before Jaye Fab lets it loose on the streets of Las Vegas. The firm has done a stellar job at documenting the build on its Instagram account, and AutoEvolution learned it plans to make the kit available to Magnum owners who want a more modern-looking front end in the not-too-distant future. The mighty Hellcat V8 isn't included, but Mopar sells crate engines in search for tires to roast.

Dodge's divisive splitter guards are now pink and might become black

There is an infinite amount of real problems out there in the world, but for some reason, one of the most dividing issues in the car community relates to a piece of protective plastic on cars. Yes, splitter guards. Since the plastic parts were introduced to SRT variants of the Dodge Challenger and Dodge Charger for 2015, the enthusiast community has been split like a '63 'Vette on the merits and aesthetics of not removing them. Originally, the protectors, which are there to protect the splitter while the car is in transit to dealers, were yellow, which contributed to their popularity. But Dodge has now shifted that color to pink, as Car & Driver reported and Autoblog confirmed.  On one side, upset purists beg they be removed from the cars. They were only put on to protect the vehicles' lower front fascias during shipping and handling, and if left on too long, they will collect dirt and grit and damage the new paint. SRT lead designer Mark Trostle is included in this camp and is quoted saying, "I wish they would take them off." On the other side, there are people who enjoy the contrasting look and see it as a way to stand out or be different.  "Yes, they are designed to be removed before delivery," said Tim Kuniskis, global head of Alfa Romeo and head of passenger cars for Dodge, SRT, Chrysler, FIAT, FCA for North America, in an email to Autoblog. "But today, they have their own Facebook page, and many of our performance enthusiasts have active debates on whether to keep or remove them. Some owners say they are even selling them in the aftermarket!"  The Facebook page he speaks of is called "Hey Pal, You Forgot To Take Your Splitter Guards Off." The private group was started on April 11, 2019, and as of this writing, it is 11,855 members strong. With FCA recently changing the guards to pink, that number will likely continue to grow. "Obviously, they weren't part of the original design," Kuniskis said. "We started with yellow guards and shifted to pink, but they are still so popular that we may shift them yet again to black. Wherever we land, this is another example of how our customers are passionate about every part of their Dodge muscle cars — from the high-horsepower engines that power Charger and Challenger to the splitter guards designed to protect them, so we expect the conversation to continue."  Yellow, pink, black, purple, rainbow, whatever. People will like what they like and hate what they hate. Just do you, and keep the negativity away.