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2018 Dodge Challenger SRT Demon | First Run at Lucas Oil Raceway

We drove the Dodge 2018 Dodge Challenger SRT Demon this week. Not very far, mind you, but fast. We can't tell you all about it just yet, but we can show you what it looks and sounds like to launch it down the drag strip at Lucas Oil Raceway in Indianapolis. Thanks for watching, and come back on Wednesday, July 19, to read all about our experience behind the wheel of the Dodge Demon.

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Junkyard Gem: 2001 Dodge Stratus R/T Coupe

The Chrysler "Cloud Cars" of the 1990s were the Chrysler Cirrus, Plymouth Breeze, and Dodge Stratus; by the turn of our current century, only the Stratus name remained standing. For 2001, the Stratus sedan remained on a Chrysler platform, while the unrelated-other-than-name Stratus coupe became a sibling to the Mitsubishi Eclipse. The Stratus R/T was the hot-rod version; here's a 2001 Stratus R/T coupe languishing in a California self-service wrecking yard. This car has the 5-speed manual transmission, which was becoming a rarity even for performance-minded American car shoppers by the early 21st century. The engine is a DOHC version of the Mitsubishi 6G72, a V6 engine that went into dozens of different vehicles from the mid-1980s through just a few years ago. The Mitsubishi Debonair AMG ran the 6G72, as did the early Hyundai Sonata as well as the Proton Perdana. This one was rated at 200 horsepower, which was enough to be real fun with a manual transmission. This car endured some exciting driving from its last owner, looks like. The Stratus Coupe was built through the 2005 model year, after which its Dodge Avenger successor continued in sedan-only form. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. "We red your mind."