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FCA applies to trademark 'Hornet' and 'Dodge Hornet' names

FCA's trademark binge on March 6 isn't the only time this month that the automaker's appealed to the U.S. Patent and Trademark Office. Motor Trend discovered two applications FCA submitted on March 3, one for "Dodge Hornet," the other simply for "Hornet." The automaker requested to reserve both names in Canada and Mexico, too. The only time Dodge has ever used the Hornet name was on a chunky, four-door subcompact hatchback revealed at the 2006 Geneva Motor Show, planned for the European market with a 170-horsepower engine developed with BMW. Crowds loved the car, encouraging Chrysler to find a way to put it into production. What followed was three years of aborted platform-swapping efforts first with Chinese automaker Chery and then with Nissan before Chrysler gave up. In 2009, analysts suspected new owner Fiat might try to get a Hornet done on one of the Italian automaker's European platforms. Nothing came of that, either, FCA opting to resurrect another historical nameplate for the Dodge Dart sedan in 2011. If a new Dodge model gets the Hornet label, the best guess for a product that needs to succeed in North America is a crossover. With the Grand Caravan soon headed to pasture and the Journey expected to follow soon after, the brand will be left with a big sedan, a big coupe, and a big three-row crossover. A reborn Hornet could pick up where the concept left off, slotting into the compact space left by the outgoing Journey and where models like the Nitro and Caliber once lived. Another guess posits something a little larger, based off the Chrysler Pacifica platform, to lower development costs and increase utilization at the Windsor, Ontario, plant that builds the Pacifica and Grand Caravan. Or the Hornet could be a PSA Group model reworked into service for our market; that opens up the size choices, although PSA is moving all of its products to two platforms, both front-wheel-drive based. It's possible Dodge won't do anything with the name, the recent application nothing more than an attempt to reserve company property. Hudson reserved Hornet in 1950 for a sedan built from 1951 to 1954. After Hudson merged with Nash to form AMC, AMC used the name on a compact sedan built from 1969 to 1977. Chrysler took over AMC in 1987, letting the Hornet trademark expire in 1992.

1968 Dodge Super Charger is a super Charger with a supercharger

Mopar's latest custom creation is sure to be in the running for coolest car at this year's SEMA show. It's a 1968 Dodge Charger, a car selected in part because this year marks the car's 50th anniversary, but taken to the extreme and renamed Super Charger. The headliner of the car's radical upgrades is the new "Hellephant" engine. It's a take on the original car's 426-cubic-inch Hemi V8. But this new engine, with the same displacement, is based on the current Hemi V8, and adds a supercharger. All told, it makes a whopping 1,000 horsepower and 950 pound-feet of torque on 93 octane pump gas. It will be available as a crate engine, too. The engine is far from the only impressive change to the car. All over the body are mild to wild tweaks. The wide, uninterrupted grille from the original is still here, but it's a one-piece example now. And instead of hiding the headlights behind doors that have to open for illumination, the lights simply shine through the grille, retaining a clean look even at night. The whole car sits 2.5 inches lower than stock, and it's now four inches wider thanks to the huge fender flares. They house 305-mm-wide tires up front, and 315-mm tires in the rear. Likely the most complicated change to the car is the lengthened wheelbase. There are two more inches between the wheels now, something Mopar did to reduce the front overhang. A close second in complexity are the taillights. They're the same shape as the originals, but now the round elements are actually exhaust outlets. The tips also happen to be the same as those on the Alfa Romeo Stelvio. There are other details that help bring together the exterior. The rain rails have been smoothed out on the roof, the vent windows removed, special 426 stickers have been added, and the fuel door now has a Hellephant badge with a blue background with lots of little Mopar Ms. The interior gets some attention, too. The rear seat has been removed, Dodge Demon style. It gets a custom roll bar designed to be as unobtrusive as possible, even getting the hoop around the seats to roughly line up with where the windows meet. Gauges come from the Mopar catalog, and the steering wheel and seats are from the dearly departed Dodge Viper. They're particularly relevant, as the six-speed manual transmission comes from the Viper, too. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Does the future of Fiat-Chrysler include Dodge?

Wards Auto reports the future of Dodge is looking uncertain. Fiat has more or less laid out it's game plan for the next few years, and while the Chrysler, Fiat and Jeep lines are set to receive plenty of love, Dodge isn't so lucky. Fiat has already hobbled Dodge significantly by splitting off the brand's trucks into a separate Ram line.
Wards says that after the Avenger rides off into the sunset early next year, Fiat-Chrysler won't replace the model, leaving a gaping midsize hole in the Dodge lineup. The report also cites unnamed sources as saying that at least two other current Dodge products will move to the Chrysler line.
One of those could very well be the Grand Caravan. Chrysler has already made it clear that it plans to trim redundancy between its minivan offerings, but it has yet to clarify which other vehicle could sail under the Chrysler banner moving forward. Either way, such changes to the product line would theoretically leave Dodge with just four models.