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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

2015 Ford Mustang vs. Camaro and Challenger [w/poll]

The horsepower wars are tightening among the Detroit Three, as the Ford Mustang, Chevrolet Camaro and Dodge Challenger are getting bigger, more powerful, and yes, more fuel efficient.
That came into sharper focus this week as more information was revealed about the most insane Challenger ever - the 707-horsepower Hellcat - followed quickly by Ford's in-depth showcase of the 2015 Mustang in Dearborn.
It's shaping up to be a golden age for enthusiasts, and what's under the hood is becoming more important than ever.

The Dodge Demon's massive drag tires are just barely street legal

Despite the gaffe that was the Vin Dieselgate leak (no, not that one), Dodge and SRT are soldiering on with the twelve-part Dodge Demon rollout in the lead up to the car's reveal at the New York Auto Show. The Vin Diesel video showed what is almost assuredly the car's front, but now we get an official view of the Demon's rear in this week's video, "Wide Body." Along with the new view, Dodge shows off a cryptic license plate (Michigan #2576@35) and details on the Demon's tantalizing wheel and tire combo. That wheel and tire combo, meant to fill out the Demon's new wide wheel arches, is frankly impressive. Lightweight 18- by 11-inch wheels are wrapped in special Demon branded Nitto NT05R tires measuring an astounding 315/40R18 at all four corners. Not only does that trump the old Camaro Z/28's 305 section tires, it makes the Demon the first production car to come equipped from the factory with drag radials, claims Dodge. Presumably, the goal with the Demon is to provide enough power and grip to rotate the Earth underneath the car rather than propelling the car itself down a dragstrip. Beyond that, few other details were revealed. Dodge provided some vague information about how the "wide-body is laser clearanced, and the entire chassis is e-coated for durability before final assembly," but doesn't actually explain what that really means. We do know now that the flared fenders add 3.5 inches to the Demon's overall width. Overall, the car looks mean and purposeful, especially wrapped in just barely street-legal rubber. Follow along at www.ifyouknowyouknow.com and see if you can find and decipher all the hints. Related Video: Design/Style New York Auto Show Dodge Coupe Performance tires dodge demon dodge hellcat