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Dodge launches 1 of 1 Viper configurator

Get comfortable because you might be spending a good chunk of time in front of the computer on this. The configurator for the 2015 Dodge Viper GTC 1 of 1 is now online, and it's a ton of fun to play around with. Mechanically, the GTC is just like every current Viper with a 645-horsepower, 8.4-liter V10. But for the special editions Dodge lets buyers tinker with practically everything aesthetic thing. For the exterior alone, the choices include some 8,000 available body colors, two stripe styles in innumerable shades, two hood designs and various brake caliper hues. Plus, there are 16 upholstery colors inside, and options like red seat belts and carbon fiber trim. Dodge reckons there are over 25 million possible combinations, and the models are available to customers on a first-come-first serve basis for each model year. Although, two people wanting identical cars seems pretty unlikely. The configurator is a beauty too. It makes all of these myriad options extremely easy to pick from, and there are even four resolution settings to see your creation in the best possible way. Prices for the GTC start at $94,995 and deliveries are set to start in the second quarter of the year. Although, even if you have no intention of buying one, specifying these custom coupes is still highly entertaining.

Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Dodge Charger Widebody is rumored on its way for 2020

Grab all the salt you have, save the amount you need for your recommended daily allowance. Mopar Insider reports its sources as having confirmed Dodge will unveil a Charger Widebody for the 2020 model year, in SRT Hellcat and R/T Scat Pack trims. Such a move would copy the trim and aesthetic formula used — to excellent affect — on the Dodge Challenger. The Charger widebodies would get also get unique suspension tuning, and the same 305/35 ZR 20 Pirellis as on the Challenger widebodies, but wrapped around unique, dual-five-spoke designs that are 11 inches wide. There has been talk of a widebody Charger for at least two years, many of those conversations carried out in the same way sleuths parse grainy photos of monsters. In April 2017, Instagram user gtpprix caught a standard Dodge Charger wearing Challenger widebody wheels, spaced so that the rubber extended beyond the fenders. A month later, a YouTube account in the name of Sinister Life caught the same car on video. The license plate doesn't appear to be from Michigan, which is where almost all Dodge prototypes get licensed. On the other hand, early spy shots of Challenger widebody prototypes from 2016 featured this same setup — a normal version with protruding tires. The SRT CEO at the time, Tim Kuniskis, joked about testing the Challenger widebody openly, knowing everyone would think it was a prototype Demon. According to Mopar Insider, engines and outputs won't change on the Charger widebody versions. That means sticking with the 485-horsepower, 6.4-liter V8 in the R/T Scat Pack, and the 717-hp, 6.2-liter V8 in the Charger Hellcat. Looks would change, however, with new front and rear fascias to differentiate the model and cohere with the new lines. That includes a new dual-snorkel hood grille and repositioned intakes, plus tweaked side sills. If it's really on the way, we should know this summer. Such a model would also support recent comments from Steve Beahm, head of Dodge, Fiat, and Chrysler brands, when Automobile asked about how the company will maintain any momentum in difficult days for sedans. Beahm said, "[Our] our job was to [ask,] 'How do we differentiate within the brands that are going to remain passenger-car brands?' ... What we do is we try to make our vehicles look different." Related Video: