2006 Red Ram 2500 With Grey Leather, 4x4, 5.7 Hemi, 4 Door Quad Cab, Bed Liner, on 2040-cars

Auto blog

Demon's NHRA competition ban: Good talking point, bad feature

One of the biggest headlines for the Dodge Challenger Demon is that, in stock form, it's so fast that the NHRA won't allow it to compete in the organization's events. It's the ultimate humble brag, "I can't drag race my car because it's so fast it was banned by the sanctioning body." Certainly Tim Kuniskis, head of FCA brands in North America, was excited. He told the press that he hugged the guy that brought him the letter banning the Demon from competition. Unfortunately, the reality is that not being NHRA-legal is kind of silly, and frustrating for owners who would want to actually race. Before we go too much farther, we should explain exactly why the Demon is illegal for NHRA competition. The car is capable of a sub-10-second quarter-mile time both on racing fuel and 91-octane pump gas. Cars that fast are required by the NHRA to have a full, certified roll cage, and the Demon doesn't. Now there are certainly ways to get around this. The most obvious would be for a Demon owner to have a company install a roll cage. Using less grippy tires than the barely street-legal Nitto cheater slicks would probably help bring that time down, too. There's also the option of putting the car into Eco mode, and, yes, the Demon has one. In Eco mode, the Demon makes just 500 horsepower, and trips the lights at the quarter-mile in 11.59 seconds, which will avoid the roll-cage requirement. However, none of these options are ideal. For one thing, if you bought an 840-horsepower car, you're not going to want to limit it when you get to a closed course such as a drag strip. Similarly, you're not going to want to ditch your super-sticky tires at the strip, especially when they're standard equipment. Finally, having to go aftermarket for a roll cage is an inconvenience at minimum, and it seems like a strange oversight considering the rest of the car. This is a car from the factory that comes with drag radials, no passenger seats, a racing fuel tune, air conditioned intercooler, and even skinny front wheels for drag racing. Its purpose is clear, but for some reason, Dodge stopped short of giving it a roll cage that would allow it to compete. Perhaps adding a roll cage would've made it difficult to pass safety regulations, and we would be more disappointed if the car wasn't allowed on the street. Even so, it seems like an odd stopping point.

Mopar '13 Dart is a bruiser of a compact

For the fourth year in a row, Mopar is offering a limited-production car decked with a plenty of add-ons and a unique look. This year's black-and-blue car is the Mopar '13 Dart, which was unveiled at the Chicago Auto Show with the now-signature paint scheme. Like previous Mopar models, only 500 of the '13 Darts will be built. Past models include the Mopar '10 Challenger, Mopar '11 Charger and the Mopar '12 300.
The all-black Dart gets a brightly contrasting, offset blue stripe running the full length of the car, and other styling mods like the aero-tuned body kit, gloss black grille, wheels and mirror caps. Curiously, Mopar chose to stick with the Dart's standard headlights rather than the darker, smoked lights. The interior gets a similar black-and-blue treatment, but this unique cabin features a blue leather driver's seat to go along with the black leather seating for the rest of the passengers.
More than just a styling package, the Mopar '13 Dart also gets some performance and handling goodies to complement the Dart's turbocharged 1.4-liter engine, such as upgraded brakes with slotted rotors, a lowered suspension, retuned electric power steering and a "sport-tuned" exhaust system.

Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.