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How Dodge dealers are earning the right to sell Hellcats

We all hate the idea of the dreaded dealer markup when it comes to buying a highly anticipated new car. Take the 2015 Dodge Challenger SRT Hellcat, for example. You might spend hours reading about its supercharged V8 and speccing the model just right in the configurator, but when it finally comes down to laying down the cash, the dealer adds thousands of dollars as a "market adjustment" on the muscle machine of your dreams. As it turns out, when the Hellcat starts hitting showrooms in the third quarter, Dodge is trying to make sure that's not the case.
Dealer orders for the much-hyped Hellcat recently started, but Dodge boss Tim Kuniskis has put some special caveats in place to ensure that the Hellcat makes it to the road quickly. The initial allocation is based on the number of Dodge products that a showroom has sold in the last 180 days, and a second allotment in December is based on the last 90 days of sales and 30-day turnover. "You sell a lot of Darts for me, Journeys for me, Durangos for me, I'm going to give you the rights to this one, too, because this is a halo of the brand," said Kuniskis to Automotive News.
Furthermore, how quickly the Hellcat sells is also going to decide whether showrooms get more of them. "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower," he said to Automotive News. Obviously, this doesn't prevent dealers from marking up the Challenger SRT, but the strategy certainly discourages it.

Junkyard Gem: 1988 Dodge Aries America LE Station Wagon

During the late 1970s, Chrysler appeared doomed as outdated car designs and a second catastrophic oil crisis caused by Middle Eastern conflict hammered sales. Chrysler had some successful economy cars made by Mitsubishi or based on Simca designs, but the need for an efficient, modern front-wheel-drive platform grew desperate. After a government bailout in 1979 bought some time, CEO Lee Iacocca masterminded the creation of the all-new K Platform, which hit showrooms for the 1981 model year. The first two K-Cars, the Plymouth Reliant and Dodge Aries, were big sales successes, and Chrysler went on building vehicles based on the platform through 1995. Here's an example of the later Aries wagon, found in a Phoenix self-service wrecking yard. The "true" K-Cars were the Aries, the Plymouth Reliant, the Chrysler LeBaron, and the Dodge 400. They have become very rare in wrecking yards today, so I honor their historical significance by documenting the ones I find. During my junkyard expeditions, I have photographed this '81 Aries wagon, this '81 Reliant wagon, this '82 Aries wagon, this '82 400 coupe, this '82 LeBaron convertible, this '83 Aries sedan, this '83 LeBaron Town & Country wagon, this '85 LeBaron woodie convertible, this '86 Aries sedan, this '86 LeBaron Town & Country wagon, this '86 Reliant wagon, and this '89 Reliant coupe. The early K-Cars could be purchased with optional Mitsubishi Astron 2.6-liter four-cylinder (complete with "HEMI 2.6" badging), but in 1988, the choices were down to a 93-horsepower 2.2-liter Chrysler-built four-cylinder or a 2.5-liter version of the same engine rated at 96 horses and 13 extra pound-feet of torque. This car has the 2.2. The "America LE" trim level was the only one available for the 1988 Aries, and it resulted in a fairly Spartan car. Tough, scratchy cloth upholstery and lots of hard plastic were the order of the day. The MSRP on this car started at $7,695, or about $16,770 in 2018 dollars. That's a lot of car for that kind of money. For comparison, the rear-wheel-drive (and much bigger) 1988 Pontiac Safari wagon went for nearly twice that price. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. By 1988, the Aries wagon was looking pretty old, but it was a bargain.

Dodge Viper production to end after 2017

We can't say we're surprised, but we're still saddened to report that the Dodge Viper will not live on past the 2017 model year. It's had a solid 25-year run, though, and that's worth celebrating. Fiat Chrysler Automobiles does just that for the Viper's final model year, with five special editions (some of which seem less special than others, admittedly): The 1:28 Edition ACR, GTS-R Commemorative Edition ACR, VoooDoo II Edition ACR, Snakeskin Edition GTC, and Dodge Dealer Edition ACR. Instead of running through what makes each of these 2017 Vipers special, we'll direct your attention to the press release below and the images above. All but the Dodge Dealer Edition commemorate memorable Viper models of the past 25 years, and the GTS-R is probably the pick of the litter with its classic blue-on-white paint scheme. Unless you prefer to err on the side of gaudy, in which case Dodge has you (and your car) covered with Snakeskin Green. If none of these special-edition Viper models strikes your fancy but you'd still like to park a 2017 Viper in your garage, fret not. Dodge is still offering its "1 of 1" customization program for the Viper's final year of production. Finally, instead of dwelling on the past, even when that past is as exciting as the Viper's, let's choose to look to the future with the only logical question left unanswered: What's next? Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.