2006 Dodge 2500 Mega Cab Twin Turbo Cummins on 2040-cars

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Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.

All hail the Hellephant, Mopar's 1,000-horsepower crate engine

It's shocking to say this, but the all-powerful Dodge Demon looks weak now that Mopar has unleashed the Hellephant. This crate motor makes 1,000 horsepower and 950 pound-feet of torque, and its name is a combination of the nickname for the old 426-cubic-inch Hemi V8 and, obviously, the Hellcat. This monster is a 426-cubic-inch version of the current third-generation Hemi V8 topped by a supercharger similar to what the Hellcat line packs. Everything is cranked up to — or perhaps, past — 11. The engine block is made of aluminum and weighs 100 pounds less than the equivalent iron block. All of the internals are forged. The stroke and bore have been increased. The supercharger produces 15 pounds of boost and displaces 3 liters; more than the 2.7-liter blower on the Demon and the 2.4-liter blower on the Hellcat. And as big and powerful as it is, it will still rev to 7,000 rpm. It's a thoroughly monstrous motor, but shockingly, it won't be that difficult to live with. For one thing, Mopar will offer a complete kit to get the engine up and running, including an engine computer, wiring harness and drive-by-wire throttle. It also runs on 93-octane pump gas. That's especially amazing considering the Demon engine "only" makes 840 horsepower, and that's on race gas with 100+ octane fuel. It also has us wondering what the Hellephant could make on racing fuel. The Mopar folks did say that there's room to add more power. Pricing wasn't announced for the Hellephant engine. The Hellcat crate engine retails at $19,350 directly from Mopar, so it's safe to assume that the Hellephant will go for more. The installation kit with the computer and harness will be an extra charge of likely over $2,000, based on the Hellcat kit. The engine and the kit will be available in the first quarter of 2019. Related Video: Featured Gallery Hellephant Crate Engine SEMA Show Chrysler Dodge Jeep RAM Performance dodge demon hellephant

2014 Dodge Journey Crossroad soldiers on in the Chi

Introduced to the market in 2008 and updated in 2011, the Dodge Journey crossover has had all the freshness of a retirement village in recent years. Filling a potentially important niche for Dodge as an affordable, family-sized vehicle, the Journey has gotten one last mild refresh here in Chicago. Feast your mild-appearance-package-loving eyes on the 2014 Dodge Journey Crossroad.
We can't be sure if the inspiration for the Crossroad appellation was the 2002 blockbuster film, Crossroads, starring Britney Spears, or the 1986 cult-classic, Crossroads, starring Ralph Macchio, but based on the CUV's newfound boyish charm, we're betting on the Karate Kid.
Dark finish 19-inch wheels, platinum chrome accents and a manly new front fascia tell the world that this isn't the Dodge Journey that they've long since forgotten about. In fairness, the Crossroad is easily the best-looking iteration of the Journey to date, and should be better to live with, too, considering its revised cabin, leather seats and standard Uconnect touchscreen infotainment system.