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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

The Dodge Neon is alive!

"Holy crap! It's a new Dodge Neon! Like a new new one." Oddly, no one else on the Cancun resort shuttle seemed to notice. Or care. Ogling Mexican-market compact sedans is apparently something exclusive to automotive journalists on vacation. Yet there it was, fittingly on Dio de los Muertos, in all its resurrected glory. With a margarita in hand and an ocean in front of me, ignored, I turned my attention to my phone to get to the bottom of Neon version 3.0. Introduced for 2016, today's Dodge Neon is based upon and built alongside the Fiat Tipo/Egea, a C segment compact sedan co-developed by Fiat and Turkish industrial outfit Koc Holding. More than 125,000 were sold last year in Europe, with another 47,000 in Turkey. It's also sold in the Middle East and Africa, with Mexico alone getting the Neon version. Exterior styling is really the only difference, and then, only the crosshair grille manages to identify it as a Dodge. Then again, the same could be said for the not-so-dearly departed Dart, which belonged to the same segment. It was much bigger, though, with an extra 6 inches of overall length and 3 inches of wheelbase (which, as I just discovered, is "distancia entre ejes" en espanol). The Neon interior, not surprisingly, is pretty much the same as its Fiat siblings. The dash has two variations. A bigger, upgrade touchscreen resides in a dash-mounted, tablet-style infotainment pod, but the standard stereo head unit or 5-inch touchscreen upgrade fits into a binnacle shared with the instrument panel. It's a bit more like the Challenger, Charger, and yes, Dart in this regard, but in total, the Neon's cabin design is also less blocky and more organic in appearance. The switchgear is pure Fiat, but the steering wheel has the same control layout as Dodges, Jeeps and Chryslers. Power comes from the Challenger Scat Pack's 6.4-liter Hemi V8. No, it doesn't, I totally got you. The standard engine, dubbed FIRE, is a 1.4-liter naturally aspirated four-cylinder good for 95 horsepower and 94 pound-feet of torque. So, less than the Scat Pack. The optional engine, dubbed E.TorQ, which is in no way related to the Ram's eTorque mild hybrid system and not especially eTorquey, is a 1.6-liter naturally aspirated four-cylinder good for 110 hp and 112 lb-ft. Sadly, the Neon color selection is in no way neon, which probably doesn't matter since virtually every car on the Yucatan peninsula is painted white.

2020 Dodge Charger Widebody First Drive Review | Wider is better

NAPA VALLEY, Calif. - The guy in the white Silverado is already pissed off. He didn’t appreciate the first two times we blazed the rear tires of this 2020 Dodge Charger Widebody Hellcat through three gears, so we might as well do it again. ThatÂ’s right, sir, we are number one. Dodge seems to be playing by a different set of rules than the rest of the industry. While everyone else is worried about small crossovers and CAFE regulations, miles per gallon and electrification, autonomy and Elon Musk, the gang at Dodge is building AmericaÂ’s best muscle cars ever. Unapologetic, loud, in your face, tire-smoking muscle cars. Hellcats, Demons, Scat Packs and Redeyes. For 2020, the brandÂ’s list of Hemi-powered, rear-wheel-drive tire fryers now includes Widebody versions of the Charger Scat Pack and Hellcat, borrowing parts and inspiration from Widebody Challenger models, which began showing up for 2018. Dodge will also offer the 2020 Charger SRT Hellcat Widebody Daytona 50th Anniversary Edition to commemorate the 1969 Charger Daytona, a NASCAR homologation special with special aerodynamics for the superspeedways, including a massive rear wing and pointed beak with pop up headlamps. 2020 Dodge Charger SRT Hellcat Widebody Daytona 50th Anniversary View 14 Photos Just 501 will be sold, the same number of Daytonas Dodge had to build back in the day to satisfy Big Bill France. ItÂ’s available in four colors, and for 2020, itÂ’s the only Charger to wear B5 Blue, which was also originally offered in 1969. ItÂ’s a favorite color of classic Mopar muscle car enthusiasts. “Customers said we were giving too much love to the Challenger and ignoring the Charger,” said Jeff Strauss, the senior manager of Dodge/SRT Sales Operations. “ThatÂ’s not the case anymore.” The Widebody Package will be optional on the Charger Scat Pack (the white car in the above photos), but itÂ’s standard equipment on every 2020 Charger Hellcat and only adds about 30 pounds to the car. Just as on the Widebody Challenger, the plastic wheelwell flares widen the sedan's 3.5 inches, and their wider 20x11-inch forged aluminum wheels wear massive 305/35ZR20 tires front and rear. All-seasons are standard, but the cars are best on the available Pirelli Summer tires. There are also new front and rear fascias, rocker trim and a reshaped rear spoiler.  “My main goal was to make the cars look bad ass,” said Mark Trostle, FCAÂ’s head of performance, passenger and utility vehicle design.