2003 Dodge Ram 2500 Quad Cab on 2040-cars

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Will airbags sandbag the 2017 Dodge Viper?

The Dodge Viper is speeding down the road to cancellation for the 2017 model year, and at least part of the reason for the V10 monster's death is a problem fitting it with federally mandated side curtain airbags. An anonymous source close to FCA US told Motor Trend the automaker can't install the parts because they would further limit the coupe's already tight headroom. The government believes the side curtain airbags can reduce occupant ejections during accidents, and all vehicles must have them for the 2017 model year. The Viper's slow sales also don't provide FCA US much motivation to work out a solution to this problem. The automaker moved just 676 of the handmade sports coupes in the US in 2015, which was down 11 percent from 760 deliveries in 2014. FCA CEO Sergio Marchionne hinted at the Detroit Auto Show that the Viper could return eventually. He doesn't like that the current model has a dedicated platform but indicated a new one could share the underpinnings with another of the company's products. Marchionne's current business plan for FCA stresses building the automaker's value, so it might be a while before we see the sweater-clad CEO focusing on a niche vehicle like the Viper. Related Video:

Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]

The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.

Here's your chance to own a first-year Dodge Viper with just 333 miles

The Dodge Viper is certainly one of the most outrageous cars to come out of the 1990s, with its cartoon styling, massive 8.0-liter V10 engine, and utter disregard for anything other than performance. The first-generation models are the purest example of the breed, with an assemble-it-yourself toupee roof, side curtains, calf-searing side pipes, no air-conditioning (until '94), no airbags, no ABS, and no traction control. This first-year 1992 Viper is coming to Barrett-Jackson's Scottsdale auction in January and has just 333 miles, making it a near-new example of Chrysler's wild child. Only a couple hundred first-year Vipers were built, making them among the rarest of the breed. All '92 models were red, the same color as the 1989 show car, the overwhelming reaction to which spurred Chrysler to put the car into production as a modern-day Cobra. With the Viper's departure in 2017, the car seems destined to forever remain the improbable offspring of a moment in time. That time has passed, but an ultra-low-miles example like this allows its lucky new owner to chance to experience firsthand what all the fuss was about.