2002 Dodge Ram 2500 5.9l Cummins Diesel Automatic 4x4 Slt Quad Long Bed 4dr on 2040-cars

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2015 Dodge Viper GTC available in 25 million no-cost combos with 1 Of 1 bespoke program

What's the one thing no car can have too much of? Here's a hint – it's not power. It's not efficiency, either, or technology, or even safety. It's exclusivity. It's one reason Rolls-Royce has become a legend building absolutely bespoke motor vehicles, and it's the reason Dodge, of all companies, is offering a new GTC trim level for its Viper supercar. Now, you might be asking what's so special and exclusive about a trim level? Well, in the Viper GTC's case, it gives owners access to a catalog of 8,000 shades of paint for the exterior, 24,000 "hand-painted" custom stripe patterns, 10 different wheel options, 16 interior trims and no fewer than six aerodynamic packages. That results in 25 million different configurations for the 645-horsepower snake. Most shockingly, the customization choices come at no additional cost on the GTC model. And it's only the start. Ordering a GTC will enroll customers in a unique VIP program called Viper Concierge, which according to Dodge, "offers an exclusive point of contact throughout the custom Viper build process." In other words, buyers will be given the means to stay right on top of their car's production, through the 140-to-160-hour painting process, which itself will be fully documented with pictures and through a mobile-friendly website, to the actual construction of their GTC. The Concierge process will start with the ordering stage, which will include Dodge sending customers a paint chip showing the owner's custom choosing, which they can confirm or refuse. Shortly thereafter, Dodge will send buyers a 1:18-scale "speed-form" replica in their chosen custom colors, once again to confirm or deny the build. Once the buyer's color and option selection is locked-in, that car becomes a one-of-one Viper for that year – no other buyer will be permitted to build a Viper to the same specifications. The concierge service also grants access to the Viper Ambassador Owner's Portal, where orderers can track their car's build process, receive weekly updates and share their excitement with (jealous) friends and family. And once the car is complete, it will be fitted with a custom dash plaque identifying its bespoke provenance – the owner can choose to have their name put on the badge, the car's nickname, or whatever they wish (Dodge will also ship each Viper with a second blank plate to include if the original owner sells the car).

2018 Dodge Demon comes with a factory tune for race gas

We knew the Dodge Demon was going to make a lot of power, but the ongoing question has been how much. We've seen estimates of between 757 and 1,121, but those have simply been guesses based on the numbers found in promo photos. However, if we had to put our bets on a horsepower rating, we'll probably go with the higher estimates because the Demon can run on race gas. Yes, the latest teaser for the Demon reveals that it will come with a factory tune optimized for race gas, which is rated at 100 octane or higher. Running such high octane, in combination with its heavy-duty intake cooling, means the Demon can handle absurd amounts of boost and advanced timing without running the risk of dangerous pre-ignition or detonation. Of course this also means the Demon should be capable of astonishing power with the high-octane calibration. The tune will be included in the Demon crate on a separate engine computer that the owner can swap out when he or she is ready to race. In addition to the computer, the center stack also has a button to activate the high-octane mode. A pair of fuel pumps and larger injectors also ensure the engine gets plenty of that sweet racing fuel. When not running the high-octane tune, the Demon runs on your average premium gasoline. Also, in case you accidentally run premium gas with the high-octane mode activated, the car will automatically switch to the default tune if engine knock is detected. You can get a peek at the system in the video above, and be on the lookout for a bonus video tomorrow. The full reveal will be next week on April 11 at the New York auto show. Related Video:

Chrysler's Jefferson North plant builds 5-millionth SUV [w/video]

Chrysler's Jefferson North Assembly Plant opened in 1992 for production of the first Jeep Grand Cherokee, but in the subsequent years, the Detroit plant has gone on to produce some of the company's biggest SUVs including the Jeep Commander and Dodge Durango. Earlier this week, the plant produced its five-millionth SUV, which, fittingly, was a Grand Cherokee.
Celebrating the plant's five-millionth unit, the silver 2014 Grand Cherokee was promptly donated to the USO. In addition to this milestone SUV, Chrysler also had a near-perfect 1993-95 ZJ Grand Cherokee on hand for the photo op. Scroll down for the Chrysler press release as well as a video showing some of the speeches from the celebration.