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Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

Mopar Dodge Challenger special edition celebrates a mod decade

Despite the current Dodge Challenger hitting the age of 11 this year, it continues to be a top seller for the brand. One of the reasons for its popularity is its customizability. FCA acknowledges this with the just-revealed, limited-edition Mopar 2019 Dodge Challenger celebrating its factory-backed performance parts and accessories straight from the its own in-house parts division. For 10 years, Challenger owners have benefited from upgrades directly from Chrysler’s Mopar division. This has been a big deal because tuning a car often required aftermarket parts, which could jeopardize factory warranties. But with upgrades directly from original equipment manufacturers, such a risk was eliminated. “Over the last decade, weÂ’ve customized an impressive group of vehicles with exclusive Mopar performance parts and accessories that our enthusiast customers crave,” said Mark Bosanac, head of Mopar Service in a statement. “This year weÂ’re commemorating our tenth Mopar build with another unique and collectible Dodge Challenger, which continues to be the modern muscle car every bit as beloved today as the first-generation vehicle was 50 years ago.” The 2019 Mopar Dodge Challenger starts life as R/T Scat Pack model. Under the hood sits a 392-cubic inch (6.4-liter) Hemi V-8 with 485 horsepower and 475 pound-feet of torque with the choice of a six-speed manual or an eight-speed automatic. But Mopar sweetens the deal by adding a performance cold-air intake, strut tower braces to improve structural rigidity and handling, as well as strut caps and braces painted in silver for eye candy whenever the hood is popped. ItÂ’s only available in two hues, Pitch Black or White Knuckle, and comes with a variety of bespoke interior and exterior upgrades. They include special Mopar Shakedown graphics and blue striping from the front fascia all the way back to the rear decklid spoiler. Completing the look is a set of 20x9-inch forged aluminum wheels wrapped in Goodyear P245/45ZR20 performance tires and the optional shaker hood package made standard. Sales commence next month with a starting price of $45,835.

2019 Dodge Challenger R/T Scat Pack 1320 gets race-focused upgrades

The Dodge Challenger SRT Demon is one hell of a machine. It's a single-minded 840-horsepower jackhammer, meant solely to burn rubber and win drag races. It's packed with all sorts of goodies like a transbrake, line lock, and a torque reserve mode. Still, it was an extremely limited-production model. It's also sold out. What do you do if you want some fun on the drag strip and you can't find our don't need the power of a Demon? Buy the new 2019 Dodge Challenger R/T Scat Pack 1320. You can really think of the Scat Pack 1320 as a Demon without the wide bodywork and the supercharged 6.2-liter V8. Instead, you'll find Dodge's tried-and-true 6.4-liter naturally-aspirated V8 under the hood making 485 horsepower and 475 pound-feet of torque. The TorqueFlite 8HP70 eight-speed automatic is the only available transmission. It's required equipment to use the TransBrake and Torque Reserve system. All-four wheels are wrapped in Nexen SUR4G Drag Spec 275/40R20 street-legal drag radial tires. The 1320 names comes from the length of a quarter-mile drag strip — 1,320 feet. The Scat Pack 1320 can run the quarter-mile in 11.7 seconds at 115 mph and hits 60 mph in just 3.8 seconds. Of course, that's in its lightest configuration. Like the Demon, the Scat Pack 1320 only comes with a driver's seat. The passenger and rear seats are each $1 options. The goal was to give grassroots racers a bare-bones performance car at a relatively reasonable price. You don't need passengers if you're only racing. You also shave 114 pounds from the car's curb weight. Other upgrades include an SRT-tuned suspension, a 3.09 rear axle ratio, 41-spline rear half-shafts, 20 x 9.5-inch aluminum-forged wheels with knurled bead seats (to keep the tires from slipping on the rim) and upgraded Brembo brakes with four-piston calipers. The Challenger R/T Scat Pack 1320 joins a number of other upgraded 2019 Dodge models. That includes the Challenger SRT Hellcat Redeye and the upgraded 2019 Charger SRT Hellcat. The Scat Pack 1320 adds $3,995 to the Challenger R/T Scat Pack's base MSRP. That's not the whole story. Since the automatic is mandatory, you need to tack on another $1,595. Add in destination, and the Scat Pack 1320 will set you back at least $45,980. Cars will hit dealer lots early next year. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.