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Dodge, Hyundai crowdsourced-funding sites deemed successes

What's not to love about crowdsourcing? This idea, after all, has given us Kickstarter as well Local Motors, but automakers are starting to use the social platform to sell more cars (or just drum up a little PR). Both Dodge and Hyundai have used "crowd-funding" recently, and while Automotive News is reporting that neither has racked up big sales with this gimmick, both automakers are pleased with the attention.
For Hyundai, it teamed up with website Motozuma.com to help customers crowdsource money for a down payment, and the automaker matched this amount up to $500. Last year, this helped Hyundai sell an extra 1,600 units, a fraction of its total 2012 sales. That figure is far larger than Dodge fared with the Dodge Dart Registry - it netted only two sales and a small number of individual options. This registry did help University of Southern California fraternity crowdsource $18,000 to buy a Dart for a local Meals on Wheels, however. Despite the low sales figures, Dodge and Hyundai are considering their crowdsourcing programs a success since it helped them connect with younger buyers.

Chrysler earns $1.7B in 2012, revises product plans for US

Hot on the heels of Ford's earnings announcement for the year that was, Chrysler today reported a 2012 net income of $1.7 billion, up substantially from the comparatively minuscule $183 million profit earned in 2011 when it repaid its US government loans.
Chrysler's good year ended with an excellent fourth quarter that saw net income rise 68 percent from $225 million in 2011 to $378 million. Where are all those extra earnings coming from? Market share, which Chrysler saw increase to 11.4% last year on sales of 1.65 million vehicles. In fact, the Auburn Hills, MI-based automaker out-paced the industry's market growth of 13 percent last year with sales up 21 percent for the year.
The company also revealed an updated product plan for its Chrysler Group and Fiat brands that looks all the way out to 2016. It's an updated version of the plan introduced in 2009 shortly after Fiat took control of the American automaker, and includes such new additions as an Alfa Romeo model, likely the 4C, to be introduced in the US this year, as well five more Alfa models by 2016. Likewise, Fiat will be growing by an additional seven models in the coming few years.

Hellcrate 6.2-liter V8 delivers plug-and-play Hellcat hype to SEMA

SEMA just provided another entry for the folder marked "What A Time To Be Alive," with Mopar's announcement of the "Hellcrate" 6.2-liter supercharged Crate HEMI engine. Enthusiasts have been desperate to upgrade their vintage rides with the woozy thrills provided by Dodge's Hellcat motor, so Mopar answered. The Hellcrate engine assembly ships in plug-and-play configuration, in specially designed packaging with "Hellcrate" logos. The assembly sells separately from the Hellcrate engine kit, the kit adding a powertrain control module, power distribution center, engine wiring harness, chassis harness, accelerator pedal, ground jumper, oxygen sensors, charge air temperature sensors, and fuel pump control module. The PCM comes programmed with the production-car engine's 707 horsepower and 650 pound-feet of torque. An optional front-end accessory drive kit contributes peripherals like alternator, power steering pump, belts, and pulleys. Don't bother trying to lash up a sleeper 1997 Chrysler Sebring, though; Mopar tuned the Hellcrate for pre-1976 vehicles and manual transmissions. The engine assembly retails for an MSRP of $19,530, and the kit wants a further $2,195. Mopar didn't announce pricing for the accessory drive kit. The engine and kit come with a three-year, unlimited-mileage warranty when bought together. The Mopar Hemi Crate website will be happy to take your orders as of now. For help envisioning the possibilities, stop by Fiat Chrysler's 15,345-square-foot SEMA booth to check out the Limelight Green, Hellcrate-powered 1970 Plymouth Superbird clone worked up by Mark Worman of Velocity's " Graveyard Carz." While you're there you might as well peep Worman's encore, a 1968 Plymouth GTX stuffed with Mopar's 392 Crate HEMI in place of the original 440 big block, and the 1937 Dodge pickup that swallowed a Mopar 345 Crate HEMI. Mopar's come a long way from its original product: antifreeze products. Tomorrow it'll be Jeep's turn to ring the SEMA bells, once the noise dies down from the Mopar-jacked Wrangler Switchback, CJ66 and Jeep Shortcut. You can watch the brand's presentation online at 7:26 p.m. ET/4:26 p.m. PT. Until then, we're going to work the angles on a Hellcrate-powered Plymouth Volare. The sedan, naturally. Because we're practical. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.