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How Dodge dealers are earning the right to sell Hellcats

We all hate the idea of the dreaded dealer markup when it comes to buying a highly anticipated new car. Take the 2015 Dodge Challenger SRT Hellcat, for example. You might spend hours reading about its supercharged V8 and speccing the model just right in the configurator, but when it finally comes down to laying down the cash, the dealer adds thousands of dollars as a "market adjustment" on the muscle machine of your dreams. As it turns out, when the Hellcat starts hitting showrooms in the third quarter, Dodge is trying to make sure that's not the case.
Dealer orders for the much-hyped Hellcat recently started, but Dodge boss Tim Kuniskis has put some special caveats in place to ensure that the Hellcat makes it to the road quickly. The initial allocation is based on the number of Dodge products that a showroom has sold in the last 180 days, and a second allotment in December is based on the last 90 days of sales and 30-day turnover. "You sell a lot of Darts for me, Journeys for me, Durangos for me, I'm going to give you the rights to this one, too, because this is a halo of the brand," said Kuniskis to Automotive News.
Furthermore, how quickly the Hellcat sells is also going to decide whether showrooms get more of them. "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower," he said to Automotive News. Obviously, this doesn't prevent dealers from marking up the Challenger SRT, but the strategy certainly discourages it.

2014 Dodge Durango bows with eight-speed auto, updated looks [w/video]

Dodge has significantly updated its full-size Durango for the 2014 model year, giving the seven-passenger hauler a fresh look and a well-rounded boost of competitive features as it enters its fourth year in the showroom.
Cosmetically, it is hard to miss the revised front end with projector-beam headlamps and LED daytime running lamps, "floating" crosshair grille, a taller front bumper and a new lower fascia. The rear end of the facelifted Durango has been redesigned with the automaker's now-signature LED "racetrack" taillamps and resculpted rear fascia. All of the wheels are new too, with 18- and 20-inch options for each trim level with a variety of factory finishes.
Inside the cabin, buyers can select the automaker's latest Uconnect infotainment system with a full suite of infotainment features and connectivity accessed through an 8.4-inch touchscreen. Other optional goodies include a heated steering wheel, heated second-row seating and a Blu-Ray player capable of running unique programs on the twin individual rear monitors.

Junkyard Gem: 1994 Dodge Caravan with manual transmission

The K Platform saved Chrysler from certain doom after the company's 1979 bailout by the federal government, and one of the most successful K-based vehicles was the one that spawned the American minivan craze in 1984: the original Dodge Caravan/Plymouth Voyager. Built all the way through the 1995 model year, these K-Caravans or K-Voyagers could be purchased with a four- or five-speed manual transmission, but just a handful were sold that way. Here's an extraordinarily rare late 5-speed example, spotted in a San Francisco Bay Area wrecking yard. The shifter location is a little awkward, requiring the driver to reach back a bit more than would be the case in, say, a Dodge Shadow (which shared the same powertrain). It's too bad that Chrysler never offered these vans with five-on-the-tree manuals. Even though plenty of Mitsubishi-V6-powered front-wheel-drive Chryslers of the late 1980s and early 1990s were available with manual transmissions (e.g., the Chrysler Laser/Dodge Daytona or the Plymouth Sundance/Dodge Shadow), Chrysler minivan shoppers who wanted a stickshift had to take the four-cylinder engine (either a Chrysler 2.2/2.5 or, in the early years, a Mitsubishi 2.6 Astron). This one has the naturally-aspirated 2.5-liter engine that went into so many Plymouth Acclaims and Chrysler LeBarons. In 1995, it was rated at 100 horsepower, which made for stately acceleration with a full load of passengers. For the 1989 and 1990 model years, a 150-horse turbocharged Chrysler 2.5 with 5-speed was the high-performance minivan setup... and you should let us know if you find a factory-built one. This is only the second example of a manual-trans-equipped 1990s Chrysler minivan I have found in the junkyard (the first was this '93 Voyager), and both vans were lightly-optioned El Cheapo models with cloth seats and hand-crank windows; the manual transmission was a bit cheaper than the automatic in those days. At least this one has air conditioning. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Advertising for these minivans tended to focus on price, price, price. Featured Gallery Junked 1994 Dodge Caravan with 5-speed View 18 Photos Auto News Dodge Minivan/Van dodge caravan