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Dodge, Hyundai crowdsourced-funding sites deemed successes

What's not to love about crowdsourcing? This idea, after all, has given us Kickstarter as well Local Motors, but automakers are starting to use the social platform to sell more cars (or just drum up a little PR). Both Dodge and Hyundai have used "crowd-funding" recently, and while Automotive News is reporting that neither has racked up big sales with this gimmick, both automakers are pleased with the attention.
For Hyundai, it teamed up with website Motozuma.com to help customers crowdsource money for a down payment, and the automaker matched this amount up to $500. Last year, this helped Hyundai sell an extra 1,600 units, a fraction of its total 2012 sales. That figure is far larger than Dodge fared with the Dodge Dart Registry - it netted only two sales and a small number of individual options. This registry did help University of Southern California fraternity crowdsource $18,000 to buy a Dart for a local Meals on Wheels, however. Despite the low sales figures, Dodge and Hyundai are considering their crowdsourcing programs a success since it helped them connect with younger buyers.

2019 Dodge Durango raids the SRT parts bin for updates

Fiat Chrysler will squeeze some extra excitement from the upcoming 2019 Dodge Durango, by providing some modest updates. They include giving the three-row SUV new colors and broadening the use of elements of the Durango R/T and SRT performance models, among other upgrades when it goes on sale in the fall. It'll still be offered in five models — SXT, GT, Citadel, R/T and the SRT — with the same 295-horsepower 3.6-liter V6 as the standard engine. For 2019, the GT model will get the SRT and R/T's performance front fascia and LED fog lamps. It also has the option of an SRT-inspired hood with center air inlet duct and two heat extractors. On the Citadel models, second-row captain's chairs will be standard. There's also a new integrated trailer brake on models equipped with the Trailer Tow Package. New 20-inch wheel designs are available on various trims, and an available 825-watt, 19-speaker Harman Kardon sound system for the Citadel, R/T and SRT. Three new exterior color options appear, too: F8 Green, Destroyer Gray and Reactor Blue. SRT buyers can now opt for red seat belts and lightweight Brembo brakes with two-piece rotors. Its Hemi V8 still makes 475 horsepower as it did last year. The R/T model, meanwhile, continues with the 5.7-liter Hemi V8, also available on the Citadel, making 360 horsepower and 390 pound-feet of torque. Sepia leather seats are a new option. Order books are now open, but there's no word yet on price. Related Video:

New Viper 'is a possibility,' Sergio Marchionne says

It was thought the door to the future for the Dodge Viper had closed last year, but Fiat Chrysler CEO Sergio Marchionne reopened it during his press conference at the 2016 Detroit Auto Show. Marchionne said the current Viper is the only FCA product to use the ZD platform, which "doesn't make sense to me." Yet, "given the architectural development within the brand, there is a possibility that a new version of the Viper may surface." Automobile reports that the company uses a versatile, rear- and all-wheel drive Giorgio platform for Alfa Romeo and Dodge. It will support the Alfa Romeo Giulia (Alfa Romeo's larger BMW 5 Series competitor), the next-generation Dodge Challenger, Charger, and rumored Barracuda, and it could support a new generation of Viper. We're probably talking about a different kind of Viper, though, with Automobile saying, "the current car's truck-based V-10 no doubt would be scrapped along with its platform." A Viper without a V10 doesn't seem like a Viper to us, but we'll wait to see what happens. In the midst of contract negotiations for a new labor agreement between FCA and the United Auto Workers last year, it emerged that the Conner Avenue Assembly plant that builds the Viper hadn't been given any new product after the end of Viper build-out in 2017. That led most to reason that the current Viper would be the end of the 25-year run of America's hairiest sports car. How long we'll be waiting is unknown. Marchionne had no timetable and admitted that a future Viper might not appear on the heels of the current one. With a renewed commitment to being debt-free by 2018, FCA is likely more focused on getting Alfa Romeo running properly and cranking out the volume variants for the Giorgio platform first. Related Video: Featured Gallery 2014 SRT Viper GTS: Review View 36 Photos News Source: Automobile via World Car FansImage Credit: Copyright 2015 Drew Phillips / AOL Detroit Auto Show Dodge Coupe Performance Sergio Marchionne FCA conner avenue assembly plant