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Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]

The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.

2020 Ford Explorer ST vs 2019 Dodge Durango SRT: How they compare on paper

For a few years now, the Dodge Durango SRT has been the sole three-row performance crossover from a non-luxury brand. That all changes now that the 2020 Ford Explorer ST is coming to market. Now we have two family crossovers with rear-drive-based platforms vying for buyers that demand practicality and power. As such, there's no better time to dig into their specs to see how they compare. We'll check out each crossover's horsepower, torque, space, capability and prices. The full specs are listed below, followed by some analysis afterward. We also compared the regular 2020 Explorer models to other crossovers in this segment, if if that's not enough, you can check out our car comparison tool. Performance The Explorer and Durango go about making power in very different ways. The Explorer goes the force-fed route with two turbos feeding a 3.0-liter V6, while the Durango's enormous 6.4-liter V8 produces power with air flow au natural. Of the two, the Durango has the greater output of 475 ponies and 470 pound-feet of torque, feeding the flames of everyone that lives by the phrase "There's no replacement for displacement." The Explorer is no slouch at 400 horsepower and 415 pound-feet of torque, though. Performance isn't purely based on power, though. Other factors play a role, such as weight, and in that regard, the Explorer is way ahead. At 4,701 pounds, it weighs a massive 809 pounds less than the portly Durango. This also means that both crossovers are very close in weight-to-power ratio, with the Explorer only slightly worse at 11.75 pounds per horsepower and the Durango at 11.6. Less weight will also play a roll in handling, and the Explorer is likely to feel sprightlier without so much mass to shift back and forth. Semi-related to handling are tire sizes. The Durango features 295-mm wide tires on 20-inch wheels. The Explorer has 255-mm wide tires on 20-inch wheels, but 21-inch wheels with 275-mm tires are available. So the Durango is working with more contact patch, but as we mentioned, it's carrying a lot more weight. 2020 Ford Explorer ST View 20 Photos Interior Space and Practicality Although the Durango SRT is the largest on the outside in every dimension, it loses out to Explorer repeatedly inside. The Ford has more headroom, leg room and shoulder room in nearly every row except the third-row where headroom comes up a bit short.

Does the future of Fiat-Chrysler include Dodge?

Wards Auto reports the future of Dodge is looking uncertain. Fiat has more or less laid out it's game plan for the next few years, and while the Chrysler, Fiat and Jeep lines are set to receive plenty of love, Dodge isn't so lucky. Fiat has already hobbled Dodge significantly by splitting off the brand's trucks into a separate Ram line.
Wards says that after the Avenger rides off into the sunset early next year, Fiat-Chrysler won't replace the model, leaving a gaping midsize hole in the Dodge lineup. The report also cites unnamed sources as saying that at least two other current Dodge products will move to the Chrysler line.
One of those could very well be the Grand Caravan. Chrysler has already made it clear that it plans to trim redundancy between its minivan offerings, but it has yet to clarify which other vehicle could sail under the Chrysler banner moving forward. Either way, such changes to the product line would theoretically leave Dodge with just four models.