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Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video:

Canada offloading hundreds of nearly new cars it bought for G7 Summit

Are you looking for a deal on a lightly used 2018 Chrysler 300C? Do you feel like purchasing several at a time? Do you feel like visiting Canada? If all of these apply, you might be able to catch a pretty decent bargain. The Canadian government is offloading Chryslers and hundreds of other cars it bought for the G7 Summit held in Quebec in the summer, and the cars can be had quite cheaply. Originally, over 600 brand new cars were bought to ferry summit guests around Quebec, some of them in motorcades, necessitating the choice of very official-looking black on black 300C models with tinted windows. The RCMP said it turned out to be more affordable to buy the vehicles than to rent or lease them, but it still didn't come cheap for Canada. The bulk purchase price of all the cars exceeded $23 million CAD, and just $6.3 million has been recouped so far through selling 167 vehicles, as narcity.com reports. And there are still a bunch of cars for sale, posted on the GCSurplus.ca website. Take a look at the aforementioned Chryslers that were put up for auction yesterday: There are multiple 300Cs on offer with the starting bid of $25,343 Canadian and barely over 1,000 miles on the clock; the purchase price of a new, Canadian-spec 300C without motorcade modifications is over $42,000. Chevrolet Suburbans are less cheap, as the minimum bid on them is $53,428, but they appear nicely loaded with similarly low mileage and 4WD. There are also bulk deals, like a five-car pack of police-specification Dodge Chargers for a combined $133,000 if you can get them for the minimum bid. Other, less interesting but unquestionably fully serviceable vehicles include Toyota Siennas (109 were originally bought), Ford Escapes, Mitsubishi Outlanders and Dodge Journeys. You can browse the cars here. Related Video: News Source: Narcity.comImage Credit: GCsurplus.ca Weird Car News Chrysler Dodge Car Buying SUV Sedan

Trump tells Detroit 3 CEOs he wants more US jobs, calls environmentalists 'out of control'

As expected, President Donald J. Trump met with top executives from FCA, Ford, and General Motors this morning as part of a larger push to generate jobs in America. "I want new plants to be built here for cars sold here!", Trump said in a tweet ahead of the meeting. Not everything said in the meeting was made public, but the President later tweeted that he had a "Great meeting with automobile industry leaders." FCA CEO Sergio Marchionne, Ford chief Mark Fields, and GM's Mary Barra all echoed the positive vibes after the meeting. In a statement, Barra called the discussion "very constructive and wide-ranging," adding that it focused on "policies that support a strong and competitive economy and auto industry," and "that supports the environment and safety." That's noteworthy, because Trump is reported to have said "I am to a large extent an environmentalist. I believe in it, but it's out of control." Fields, speaking to reporters after the meeting, said, "We're excited about working together with the president and his administration on tax policies, on regulation and on trade to really create a renaissance in American manufacturing." The Ford CEO was specifically talking about Trump's withdraw from the Trans-Pacific Partnership. "We've repeatedly said that the mother of all trade barriers is currency manipulation, and TPP failed in meaningfully dealing with that, and we appreciate the president's courage to walk away from a bad trade deal," he said. Marchionne focused on American manufacturing in his statement after the meeting. "I appreciate the President's focus on making the US a great place to do business. We look forward to working with President Trump and members of Congress to strengthen American manufacturing." Perhaps equally as interesting as what was said and who was invited are what wasn't said and who wasn't invited. Trump has been very vocal about his distaste for US automakers' plants in Mexico, but no mention was made of the North American Free Trade Agreement by Trump or any of the Detroit CEOs after the meeting. We also have to wonder if Trump plans to meet with representatives from German, Japanese, and Korean automakers that have made massive investments into American plants and produce a large number of cars in this country. Related Video: News Source: Reuters, General Motors, Fiat Chrysler Automotive, Donald J.