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Dodge Viper now available in matte finish

The prospect of buying a new Dodge Viper just got that much more enticing with the introduction of matte-finish paint direct from the factory. Available as part of the "1 of 1" customization program, the matte finishes aren't being offered in just a handful of colors like some other automakers do: customers will be able to specify a matte finish on any of the 8,000 colors that are already part of the program's palette. The matte finish option adds yet another step to the exhaustive hand-painting process that Dodge offers on the Viper - a painstaking endeavor that takes upwards of 145 man hours to complete. Specialists start by applying a base coat and a clear finish, followed by the paint and clear coat. The finished body panels are then smoothed with 1,000-grit paper and polished. A second sanding process is required for the matte finish before the application of a matte clear coat. Specify custom stripes (available in five colors or by custom order) and they're applied under the paint, not as decals on top. The availability of the matte finish in conjunction with the stripe options and new satin badging and fuel cap leads to over 50 million combinations. Needless to say, that means no two Vipers need ever leave the Conner Avenue assembly plant the same – though there will surely always be certain favorite combinations, especially on those units ordered from outside the customization program. Related Video: DODGE EXPANDS INDUSTRY-FIRST '1 OF 1' VIPER CUSTOMIZATION PROGRAM WITH NEW MATTE-FINISH PAINT OPTION - New matte-finish exterior paint available on all of Viper '1 of 1' program's 8,000 exterior color options and 24,000 stripe options - Viper's custom '1 of 1' exterior paint options double to 16,000 exterior colors and 48,000 unique strip combinations - Matte finish available in all exclusive '1 of 1' program and standard production colors - In addition to matte-finish exterior paint, Viper customers can choose between satin chrome or satin black badging and fuel filler door for a sinister appearance - Dodge Viper owners can build their one-of-a-kind Viper from more than 50 million unique build configurations for the ultimate in model year exclusivity June 19, 2015 , Auburn Hills, Mich. - The Dodge brand continues to expand the Viper's exclusive production elements like never before.

Help us decipher the cryptic license plate on the latest Dodge Demon teaser

If you've been following along, you know that the slow rollout of the Dodge Demon has been filled with hints and teasers of what's to come. Every release encourages fans to watch the videos over and over to try and catch any hidden info. Last week, brief a glimpse of the wheels in a video hinted at this week's reveal, 18x11 inch lightweight wheels wrapped in what the DOT barely considers street-legal rubber. Along with details on the custom Nitto tires, Dodge released an image of the Demon in all its wide-body glory. Planted on the back of the car is a cryptic Michigan license plate that reads #2567@35. It's obvious that this is another clue, but after a few hours of note taking, Google searches, and general discussion, we can't figure out what it means. We're throwing this out there in the hope that someone has better luck than we did. Here are some of the things we've ruled out: Address or coordinates 1/4 mile ET 1/4 mile trap speed Power Supercharger boost pressure Some event in 1982 A hint at gear or final drive ratio If you have some idea, post it in the comments. Related Video:

2018 Dodge Challenger SRT Demon | First Run at Lucas Oil Raceway

We drove the Dodge 2018 Dodge Challenger SRT Demon this week. Not very far, mind you, but fast. We can't tell you all about it just yet, but we can show you what it looks and sounds like to launch it down the drag strip at Lucas Oil Raceway in Indianapolis. Thanks for watching, and come back on Wednesday, July 19, to read all about our experience behind the wheel of the Dodge Demon.