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Dodge gives 2015 Viper slight power increase, new GT model

With its troubling sales figures, the newly rechristened SRT Dodge Viper needs to come out swinging for 2015. To do that, Dodge has made a number of tweaks and changes that will hopefully carry the V10-powered sports car into more successful days.
First up for 2015 is a new GT model, which aims to marry the reasonable price of the base car with the adjustable suspension and trick stability control program of the GTS model. The GT also sports a cabin that's covered in Alcantara suede and Nappa leather as standard.
Also new for 2015 is the SRT TA 2.0 Special Edition, which expands on last year's Viper TA by adding new aerodynamic bits and bobs, including a larger rear wing, which ups downforce at 150 miles per hour from 278 pounds to 400 pounds.

Jay Leno drives the Demon-powered SpeedKore carbon fiber Dodge Charger

Jay Leno drives all sorts of wild vehicles on his TV and YouTube series "Jay Leno's Garage," from concept cars to classics. Although many of the vehicles are museum quality, they don't all come through in straight by-the-book factory form, as Leno often likes to highlight the creative and insane builds from premium speciality aftermarket shops. One of his favorites is SpeedKore, which recently dropped by with its carbon-fiber-bodied 1970 Dodge Charger Evolution. After cementing itself as one of the best builds of the year at SEMA 2018, the high-performance Charger paid Leno a visit to show off its immaculately assembled blend of classic and modern Dodge. It's not the first time SpeedKore has stopped by, as they've previously shot videos together of the 1967 Chevrolet Camaro, the 2016 Ford Mustang Shelby GT350R, and the 1970 Dodge Charger Tantrum. The Charger featured here wears its Evolution name because it is an updated take on the Tantrum build (which had 1,650 horsepower, by the way), but the two are quite different. The Charger Evolution uses numerous parts from Dodge's recent superstars, the Challenger SRT Hellcat and the Challenger SRT Demon. In fact, it's one of the only ways in the world to drive a Demon engine with a manual transmission. Under the hood is the 6.2L Supercharged Hemi V8 from a Demon pre-production car, and SpeedKore has tuned it up to 966 horsepower. It pairs with a Tremec M6 6060 six-speed transmission from the Hellcat. At full bore, the whine of the supercharger paired with the grumble from the custom stainless steel SpeedKore exhaust headers makes for a thrilling, if not unharmonized, battle cry. Whereas some restomods have cut corners, shoddy build quality, or imperfect fittings, Leno notes that SpeedKore's work is top-notch, despite the entire exterior body and many pieces of the interior being fully replaced with glossy clear-coated exposed carbon fiber. According to SpeedKore Vice President Dave Salvaggio, the Charger weighs about 3,400 pounds. Check out the full video above or read full details from our time with the car at SEMA. And as a bonus, Autoblog photographer Drew Phillips recently got to spend a day shooting the Charger. His gallery of photos appears below. Speedkore 1970 Dodge Charger View 53 Photos

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.