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Tempted by the Demon, dealers find way to thwart Dodge, jack up prices

Mon, Jul 24 2017

It's the eternal story of short supply, big demand - and car dealers eager to exploit that dynamic, especially when it involves a hot car. A few weeks ago, when Dodge announced that it devised a way to attempt to prevent price-gouging on those 840-horsepower 2018 Dodge Demons, you just knew the dealers would dream up some devilish end-run. And sure enough, despite the manufacturer's best intentions, Demon order slots are being offered with five-figure markups. Here's how things were supposed to work: With a run of just 3,000 cars, Dodge knew it had to do something to address dealer greed, so it announced an allocation system: Cars purchased at or below the $86,090 MSRP would be the first orders filled and delivered. If a dealer sells an allocated Demon for more than sticker, that car goes to the end of the line for production and delivery. Dodge also ensured dealers wouldn't stockpile or hoard Demons by limiting the number of orders a dealer can submit and allocating cars to dealers based on how many Challenger and Charger Hellcats the dealer has sold. But Automotive News reports that some dealers are using intermediaries to auction off their Demon allocations on eBay. Three sellers last week said they were representing dealers in South Carolina, Tennessee and Louisiana, and auctioning off the right to buy a car in one of the priority spots at MSRP. The minimum bid for the right to buy the car at sticker? From $10,000-25,000. And previous transactions on eBay might have run as high as $75,000. So early buyers are definitely paying an upcharge - but it's a thing apart from the bottom line on the order form, where it appears they are paying MSRP. In other words, a scheme that violates the spirit of what FCA tried to do. A source at FCA told Automotive News the automaker was monitoring the practice but could do little to stop it. And the report quoted a Hellcat owner who said his dealership was ignoring Dodge's strictures altogether and offered him a Demon at MSRP plus $60K. But take heart. Not all car dealers are cynically opportunistic - or rather, some see an opportunity for doing good, not making buck. Automotive News says Bill Marsh Chrysler in Traverse City, Mich., plans to sell its single allocated Demon for $1 under MSRP - and is auctioning off the right to buy it, with the dealership's existing customers eligible to bid. The auction's proceeds will benefit four Traverse City charities.

2020 Dodge Charger Hellcat Widebody, Scat Pack Widebody get grip, go faster

Thu, Jun 27 2019

You all knew this was coming. Dodge basically showed it to the public a few months ago. But it's finally official, the 2020 Dodge Charger Hellcat Widebody and naturally aspirated Scat Pack Widebody are going into production. Like the Challenger Widebody, the Charger version is defined by its, well, wide body, which is now standard on all Hellcats and an option on Scat Packs. The fender flares add a total of 3.5 inches of width. Dodge also tweaked the front and rear bumpers and added wider side skirts to help the flares blend into the body. The Hellcat gets a unique rear spoiler, whereas the Scat Pack sticks with the same one its scrawnier twin uses. 2020 Dodge Charger Scat Pack Widebody View 20 Photos But the big advantage to this wide body is the fact Dodge can stick way more tire under the Charger. All Charger Widebody models get 11-inch-wide wheels with 305-mm tires at all four corners. Each version gets revised suspension, too. The Hellcat gets stiffer front springs, thicker front and rear anti-roll bars and retuned shocks. The Scat Pack gets a similar update, but without the thicker front anti-roll bars. Both cars also get six-piston front brake calipers from Brembo with two-piece rotors. All these handling upgrades mean the Charger is an even more impressive track machine. Dodge says the Hellcat now pulls 0.96g on a skid pad, and the Scat Pack Widebody does a little better at 0.98g. The Hellcat has also improved its lap time of Chrysler's 2.1-mile test course by 2.1 seconds, and the Scat Pack improved by 1.3 seconds. Both cars are also still fast in a straight line, with Dodge saying the Hellcat will hit 60 mph in 3.6 seconds on the way to a 10.96 quarter-mile time. Which, Dodge proclaims, makes it the world's most powerful and fastest mass-produced sedan. The Scat Pack Widebody will hit 60 in 4.3 seconds on the way to a 12.4-second quarter-mile.

Chop the top of your new Dodge Viper for $35,000

Mon, 21 Jul 2014

We have good news, and we have bad news. First, the good: It's now possible to get a brand-new Dodge Viper roadster, which is nice, considering we're in the dead of summer and many of us like wind-in-the-hair motoring. Now, the bad: This is not a factory option from the automaker, instead coming courtesy of an aftermarket company called Prefix Performance, and that means it's going to cost you some serious coin.
Called Medusa, this drop-top Viper was created without the knowledge or consent of Dodge, but that's probably fine because Prefix works with the automaker already for the final preparation of the American supercar, including paint. According to the company, the current, fifth-gen Viper was built with a convertible version in mind, so no chassis strengthening is required. From the looks of the somewhat grainy photos available, the conversion appears of very high quality.
Want one? Well, that means you're going to need to procure a Viper - Prefix has 10 units ready for transformation as it stands - and that's going to cost at the very least $102,485. Then, you'll need to write a check for an additional $35,000 for Prefix to surgically remove the car's roof. Thing is, for that kind of cash, a prospective owner could buy, among other very nice options, a Viper hardtop and a loaded Miata, or a Corvette Stingray convertible and several pockets full of change. Or, perhaps a new Viper hardtop and a used, first-gen Viper convertible?