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Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video:

2020 Dodge Charger SRT Hellcat Widebody Daytona 50th Anniversary Edition celebrates an icon

Fifty years ago, Dodge commissioned Creative Industries to build the 1969 Dodge Charger Daytona as a homologation special to satisfy NASCAR rules. The extraterrestrial-looking coupe conquered at the race track, broke records, and frightened any onlooker possessed of a weak constitution; it's claimed that even the carmaker's general manager at the time, Bob McCurry, considered the Charger Daytona the ugliest car he'd ever laid eyes on. Time having worked its magic, Dodge is celebrating the now-iconic Winged Warrior with the 2020 Charger SRT Hellcat Widebody Daytona 50th Anniversary Edition. The new model goes without a nose cone and vertical stabilizers, but it does loose 717 horsepower from its 6.2-liter supercharged V8, which is 10 more than the standard car. The grunty sedan will be available in four colors: Pitch Black, Triple Nickel, White Knuckle, and B5 Blue exclusive to this model. B5 was the original paint code for a Blue Fire Poly hue available on Dodge and Plymouth products built between 1969 and 1972. Evoking the original as well as highlighting the decklid spoiler on the new Charger, the black, nickel, and blue sedans get white "Daytona" decals on the rear quarter panels and a white spoiler, matching white Hellcat badges on the front fenders. White cars get blue "Daytona" decals and spoiler, and Hellcat badges in a bright finish. Twenty-inch Warp Speed wheels finished in Satin Carbon on all-season Pirellis and black Brembo brakes complete the exterior overhaul. Inside, heated and cooled 12-way adjustable performance seats are trimmed in Nappa leather and Alcantara, with blue cross-stitching joining seatbacks embroidered with the word "Daytona." The flat-bottomed, suede-wrapped steering wheel with silver stitching and "velour-bound" floor mats will only come in this model, the festival of special appointments also including the dynamica suede headliner, carbon fiber instrument panel and bezels, light black chrome trim pieces, and blue stitching on the dash, shifter, center console armrest, and door panels. Dodge will only produce 501 units, said to match the number of cars necessary for NASCAR homologation at the time, and each wears a plaque identifying it as "X out of 501." NASCAR rules in 1969 demanded 500 units, actually — the car Dodge built in 1968 to race was called the Charger 500, in fact. Also, Creative Industries built 503 1969 Charger Daytonas for the U.S. and another 40 for Canada, but who's counting?

QB says University of Alabama offered him a Corvette to play football

The University of Alabama Crimson Tide football team could be in some hot water, following a pair of posts on social media.
The first post was sure to raise a few eyebrows on its own. It's an Instagram of sophomore running back Derrick Henry standing in front of his new Dodge Challenger (we're guessing it's an R/T based on the fender stripes). Complete with a custom set of wheels, the image was enough to trigger more than a few questions about where an unemployed student-athlete came up with the money for such a purchase. Now, this could be harmless. Henry, flush with a full-ride to Bama could have convinced his parents to get him something nice with his college fund.
The second post, though, is a straight-up accusation. It comes from former West Virginia Mountaineer and current CFL quarterback Pat White, who posted the following on his Facebook page.