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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Explore Dom's 1970 'off-road' Dodge Charger from Furious 7

The Aficionauto, Christopher Rutkowski, already drove Dom's 1970 Dodge Charger from Fast & Furious and Fast Five. Now he's returning to the franchise for an interview with Dennis McCarthy, the vehicle coordinator on the last five Fast and Furious films, plus a close look at the custom off-road Charger that's one of the automotive stars in Furious 7. Given his resume, when McCarthy admits this is his new all-time favorite vehicle from the franchise, it really means something. Don't worry. McCarthy is careful not to spoil any of the film's action while he shows off the Charger and Shaw's fast attack vehicle that takes on the Dodge. McCarthy does reveal the one car that he still dreams to build for the series, and it's something that every fan should see. This looks like a fantastic blockbuster movie season for anyone that loves to watch cars crash and explode on the big screen. Furious 7 is in theaters right now, and based on the trailer, it promises the biggest stunts ever from the long-running franchise. And in just a few weeks, Mad Max: Fury Road hits cinemas to add a dystopian tinge to the automotive action. Related Video: Related Gallery Dodge Charger Off-Roader for Furious 7 News Source: The Aficionauto via YouTubeImage Credit: The Aficionauto Celebrities Design/Style TV/Movies Dodge Off-Road Vehicles Performance Videos Fast & Furious furious 7 the aficionauto aficionauto

FCA adds Apple CarPlay and Android Auto to Uconnect

Fiat Chrysler Automobiles has three showcases ready for this week's Consumer Electronics Show. The spotlight reveal is a "glimpse" of the fourth-generation Uconnect system, which now gets Apple CarPlay and Google's Android Auto. They lead the advances due to be rolled out this year, which include beefier internals for faster startup and processing, the next evolution of the Uconnect navigation system, capacitive touchscreens, and higher resolution screens. Going beyond the vehicle, a concept display will present solutions to help drivers achieve "Car. Life. Balance." That means, as we've heard before, a car that knows what you want before you realized you wanted it via monitoring your driving habits, communicating with other vehicles and traffic infrastructure, and prioritizing information in certain situations to keep the driver from being overwhelmed. A Waze-like community of road knowledge is also on the menu, and it allows for tagging of tag street conditions to inform other vehicles, and a follow-me mode where people can "request to follow other vehicles." Government types will want to scope out the 2016 Dodge Charger Pursuit with an exclusive Uconnect system boasting a 12.1-inch screen and enhanced resolution that can speak to the officer's mobile computer. Have a read of the press release below for more details. FCA Announces New Fourth-Generation Uconnect® Systems at 2016 Consumer Electronics Show in Las VegasLatest technology advancements help provide Car. Life. Balance.• Uconnect team announces fourth-generation Uconnect systems featuring improved performance; Apple CarPlay and Android Auto™ will be available globally in select models during 2016• CES attendees will experience a digital technology concept display that explores future intelligent transportation• FCA exhibit to feature concept brought to reality, the Uconnect 12.1-inch built-in touchscreen that enables integration of law enforcement computer systems with the industry standard Uconnect touchscreen systemJanuary 4, 2016 - Fiat Chrysler Automobiles N.V. and its subsidiary FCA US LLC are heading to the 2016 Consumer Electronics Show (CES) in Las Vegas with a display featuring the latest technology advancements in FCA vehicles and will provide a glimpse of the new fourth-generation Uconnect system featuring Apple CarPlay and Android Auto."The Uconnect team is evolving Uconnect and making it even better," said Joni Christensen, Head of Uconnect Marketing, FCA US LLC.