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Tempted by the Demon, dealers find way to thwart Dodge, jack up prices

It's the eternal story of short supply, big demand - and car dealers eager to exploit that dynamic, especially when it involves a hot car. A few weeks ago, when Dodge announced that it devised a way to attempt to prevent price-gouging on those 840-horsepower 2018 Dodge Demons, you just knew the dealers would dream up some devilish end-run. And sure enough, despite the manufacturer's best intentions, Demon order slots are being offered with five-figure markups. Here's how things were supposed to work: With a run of just 3,000 cars, Dodge knew it had to do something to address dealer greed, so it announced an allocation system: Cars purchased at or below the $86,090 MSRP would be the first orders filled and delivered. If a dealer sells an allocated Demon for more than sticker, that car goes to the end of the line for production and delivery. Dodge also ensured dealers wouldn't stockpile or hoard Demons by limiting the number of orders a dealer can submit and allocating cars to dealers based on how many Challenger and Charger Hellcats the dealer has sold. But Automotive News reports that some dealers are using intermediaries to auction off their Demon allocations on eBay. Three sellers last week said they were representing dealers in South Carolina, Tennessee and Louisiana, and auctioning off the right to buy a car in one of the priority spots at MSRP. The minimum bid for the right to buy the car at sticker? From $10,000-25,000. And previous transactions on eBay might have run as high as $75,000. So early buyers are definitely paying an upcharge - but it's a thing apart from the bottom line on the order form, where it appears they are paying MSRP. In other words, a scheme that violates the spirit of what FCA tried to do. A source at FCA told Automotive News the automaker was monitoring the practice but could do little to stop it. And the report quoted a Hellcat owner who said his dealership was ignoring Dodge's strictures altogether and offered him a Demon at MSRP plus $60K. But take heart. Not all car dealers are cynically opportunistic - or rather, some see an opportunity for doing good, not making buck. Automotive News says Bill Marsh Chrysler in Traverse City, Mich., plans to sell its single allocated Demon for $1 under MSRP - and is auctioning off the right to buy it, with the dealership's existing customers eligible to bid. The auction's proceeds will benefit four Traverse City charities.

2020 Dodge Challenger celebrates 50th anniversary with a golden special edition

Next year will mark the 50th anniversary of the original Dodge Challenger. And obviously Dodge wouldn't let that significant date go by without a special version of the 2020 Dodge Challenger. Meet the limited production Dodge Challenger 50th Anniversary Edition. The package is offered on the V6-powered GT with rear-wheel drive, as well as the R/T, R/T Scat Pack and R/T Scat Pack Widebody. The Hellcat and Hellcat Redeye are left out, but every 2020 example will get special 50th Anniversary badges to make up for that. On the outside, the package features a matte black hood, roof and trunk lid. V8 models get a body-color Shaker scoop. This marks the first time the Shaker scoop has been available on a Widebody Challenger. Despite having a Shaker scoop, the special edition cars also get the air intake headlights pioneered by the Hellcat, and they have a "50" printed on them to go with the other 50th Anniversary badging. All models get 20-inch wheels. These are finished in what Dodge calls "Gold School." These Challengers can be painted in one of seven colors: Frostbite, Hellraisin, Sinamon Stick, Go Mango, TorRed, F8 Green or the all-new Gold Rush. Inside the Challenger 50th Anniversary Edition are Nappa leather and Alcantara-covered seats and "Sepia" stitching and embroidery. It's all matched by carbon fiber trim with copper threads woven into it. The instrument cluster and the air vent badge are finished in the car's exterior color. Dodge will build only 70 of each model in each color as a tribute to the original car's 1970 model year. This means that there will be 490 GTs, 490 R/Ts, 490 R/T Scat Packs and 490 R/T Scat Pack Widebody models for a grand total of 1,960 cars. Each model has a different price for the 50th Anniversary package. It costs $4,995 for the GT, $5,495 for the R/T, and $5,995 for the Scat Pack models. The cars go on sale this coming spring.

Mopar introduces winter tire and wheel packages

Winter is coming, and Mopar will try to help drivers stay safe in the cold weather this year by offering a winter tire and wheel package for a variety of FCA US vehicles for the first time. The packages combine everything drivers need to be prepared for slick roads, including winter tires, steel wheels, and Tire Pressure Monitoring System sensors. Even better, the company delivers them mounted, balanced, and ready for installation. Customers can order the bundles from dealers now. Mopar offers packages with the General Altimax Arctic tire on the Dodge Caravan, Chrysler Town & Country, Jeep Cherokee, and Chrysler 200. All- and rear-wheel drive configurations of the Chrysler 300 get the Michelin X-Ice Xi3, and the all- and rear-drive Dodge Charger models use the Continental WinterContact SI. Depending on the vehicle, prices vary between $242 and $292 per wheel, and Mopar will expand the program to even more models next year. Spending the extra money on winter tires really can make a difference. Experts are clear that the specialized rubber simply works better when the weather gets cold. They can shorten braking distances and improve traction – even with all-wheel drive. Plus, winter tires can often last for more than one year, which spreads out the investment. ALL-NEW MOPAR WINTER WHEEL ASSEMBLIES DELIVER ADDITIONAL COLD-WEATHER CONTROL 01/12/15 from Mopar Print this page Add this release to Your Downloads Mopar winter wheel assemblies include winter tire, steel rim, Tire Pressure Monitoring System (TPMS) Assemblies delivered mounted, balanced, ready to install December 1, 2015 , Auburn Hills, Mich. - Winter is coming and just in time, so are all-new Mopar winter wheel assemblies. The all-new Mopar winter wheel assemblies are available for order for a variety of FCA US vehicles. Assemblies include a winter tire, steel rim and Tire Pressure Monitoring System (TPMS), and are delivered mounted and balanced, so you or your dealership can quickly and easily pop off all-season rims and rubber and put on cold-weather appropriate gear. "Mopar is rolling out our first-ever offering of winter wheel assemblies for those customers who desire a little extra control during the cold weather seasons," said Pietro Gorlier, Head of Parts and Service (Mopar), FCA – Global.