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Vin Diesel and Dodge finally make the partnership official

Thanks to The Fast and the Furious franchise, actor Vin Diesel is nearly synonymous with muscle cars, in particular those from Dodge and SRT. The partnership is finally official, with Diesel appearing in a number of new ads for the automaker. Three new spots, titled "Rally Cry," "Monsters," and "Shepherd," showcase Dodge's entire product line, including the nearly forgotten Journey crossover. We can only assume it's taken the Viper's place in the automaker's lineup, as the soon departed coupe is nowhere to be seen. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Another missing element is the recently revealed Dodge Demon. Presumably, Dodge felt three months of teasers and a good bit of New York Auto Show coverage were sufficient advertisement for the car. Plus, we can't count on the Demon to go around a corner the same way that some of the cars in this ad do. It's hard to turn with two wheels in the air. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Advertisement or not, it's always great to hear a soundtrack of big, V8 muscle. Plus, this only further feeds into Vin Diesel v. The Rock, as the latter has been promoting Ford products for the past few years. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Stellantis will give its brands 10 years to prove they deserve to live

Formed by the merger of PSA Peugeot-Citroen and Fiat-Chrysler Automobiles, Stellantis has 14 brands under its roof, a number that makes it one of the largest groups in the industry. Rumors claimed not every brand would survive, with Chrysler often earmarked to get axed, but the firm said it will give them all a chance to shine. "We're giving each (brand) a chance, giving each a time window of 10 years and giving funding for 10 years to do a core model strategy. The CEOs need to be clear in brand promise, customers, targets, and brand communications," announced Stellantis boss Carlos Tavares during the Financial Times' Future of the Car event. His comments confirm Chrysler fans and dealers don't need to worry about the future — at least not yet. And, against all odds, Lancia enthusiasts can breathe a sigh of relief, too. Former FCA head Sergio Marchionne warned of the brand's demise on several occasions. Alfa Romeo is safe for now, too, as is Vauxhall, which are basically just Opels sold in the United Kingdom with a different badge. The engagement made by Tavares also means Stellantis won't divest any of its brands to raise capital until at least 2031. It's now up to each executive team to make a case for the brand they run, an unusual survival-of-the-fittest strategy in an era when cutting costs is more common than spending cash. Diving into the vast Stellantis parts bin should help even the most troubled brands turn their fortunes around on a relatively tight budget. It seems likely that survive Chrysler will need to look beyond the 300 and the Pacifica/Voyager, the only models in its range, and completely reinvent its image, which is currently nebulous at best. Lancia, once the champion of luxury, performance, and innovation, faces the same challenge. It's not starting quite from scratch, it's relatively popular in its home country of Italy, but it will need to think globally and expand outside of the city car segment to survive. Featured Gallery 2020 Chrysler 300 View 24 Photos Chrysler Dodge Fiat Jeep RAM Citroen Lancia Opel Peugeot Vauxhall

2015 Dodge Challenger crash test results slip from last year's model

The National Highway Traffic Safety Administration has released the results of its latest round of crash testing, announcing that the 2015 Dodge Challenger has netted a five-star overall crash rating. Of course, Chrysler won't want us to tell you this, but that NHTSA overall rating is not the whole story here. As The Car Connection so astutely points out, five-star rating aside, the refreshed 2015 Challenger actually performed worse than when it was tested back in 2013. The V6-powered SXT model tested by NHTSA in this latest round of testing was only able to record a four-star rating in its frontal crash test, while it nailed a five-star rating in the side-impact test. The 2013 Challenger managed a five-star rating in the frontal test. Of course, while this rating is a sign of overall good news for Challenger fans, the car, as TCC argues, has yet to be tested by the Insurance Institute for Highway Safety. It'll be interesting to see if these NHTSA ratings translate to an IIHS Top Safety Pick or Top Safety Pick Plus. Scroll down for the full press release from FCA. All-new 2015 Dodge Challenger Earns Five-Star Overall Safety Rating From U.S. National Highway Traffic Safety Administration 2015 Dodge Challenger coupe earns five stars overall, the highest possible score in NHTSA's safety rating program More than 70 safety and security features, including new for 2015 class-exclusive Forward Collision Warning, adaptive cruise control, Blind-spot Monitoring and Rear Cross Path detection All-new 2015 Dodge Challenger starts at $26,995 (excluding tax, destination and title) December 18, 2014 , Auburn Hills, Mich. - The all-new 2015 Dodge Challenger has earned a five-star overall safety rating from the U.S. National Highway Traffic Safety Administration (NHTSA). Five stars is the highest possible safety rating given by NHTSA. "The new Dodge Challenger coupe further demonstrates our commitment to broaden the proliferation of advanced safety technologies, such as driver-assist features," says Scott Kunselman, Senior Vice President-Vehicle Safety and Regulatory, FCA-North America. In its assessment of the new Challenger, NHTSA notes the availability of Forward Collision Warning (FCW), which features forward-facing sensors programmed to detect the potential for certain types of frontal collisions. If detected, the driver is alerted with visual and audible warnings. The 2015 Dodge Challenger is the only car in its segment with such capability.