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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Dodge Viper GTS-R goes back to old-school livery

The Dodge Viper may have been around now for over 20 years, but as far as racing achievements go, 2000 was its finest season. That's when it won the Rolex 24 at Daytona, the GTS class trophy at the 24 Hours of Le Mans and its second consecutive title in the American Le Mans Series.
Since then, SRT Motorsports hasn't quite had the same success, withdrawing from Le Mans this year and shedding the Dodge name and its emblematic red and white livery for the SRT badge and a silver snakeskin theme. But now that the Viper is back under the Dodge banner, so too is the racing team returning to its classic livery.
Starting from the six-hour race at Watkins Glen next week, both the No. 91 and No. 93 Viper GTS-Rs will wear the red base color with twin white racing stripes that its more accomplished forebears wore on circuits around the world. And with it, maybe the Viper will return once again to the winner's circle at home and abroad.

Fiat Chrysler recalls 650,000 Dodge, Jeep SUVs for brake issue

Fiat Chrysler Automobiles said Tuesday it's voluntarily recalling nearly 650,000 Jeep Grand Cherokee and Dodge Durango SUVs to ensure that brake-booster shields were properly installed. The recall affects mostly vehicles sold in the U.S. but also roughly 60,000 combined in Canada and Mexico. The shields were installed in 2014 in conjunction with a recall involving the same set of vehicles, which cover the model years 2011 through 2014. A review of warranty data led to an FCA U.S. investigation that discovered the problem. FCA says it is aware of one potentially related accident, but no injuries. The shields are designed to keep water away from the boosters, lest it cause corrosion or freeze in cold temperatures and negatively affect brake performance. Brakes will still function even if boosters are compromised by water, FCA says, but drivers may experience brake-pedal firmness. In some cases, a potential booster issue may trigger a warning light or activation of the anti-lock brakes. Customers who've observed any of those conditions are urged to contact their dealers. The automaker says it plans to notify affected owners that free service to check and repair the issue if necessary will be available in early November. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Recalls Dodge Jeep Safety SUV FCA