2006 Dodge Magnum Srt/8 on 2040-cars

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1 Of 1 Dodge Viper looks a fabulous mess in Chicago

Earlier this year, we told you about the new Dodge Viper 1 Of 1 program, which offers buyers the chance to customize their supercars to the tune of some 25 million different combinations. With 8,000 paint colors, 24,000 hand-painted stripe patterns, 10 wheel options, and 16 interior trims to choose from, you'd be right to think that the possibilities for personalization are endless, and can probably get a little weird. That's kind of what's going on here in Chicago, with a Viper showcar that's definitely... unique. It doesn't really look bad, necessarily. It's just kind of strange. We call this color job, "Oh no, there are tiny paint cans falling from the sky, but I simply can't stop driving 200 miles per hour." And when it came time to spec wheels, it looks like FCA US said, "Aw heck, let's just use all of 'em." You'll definitely want to take a look at this unique creation, in the gallery above. And be sure to let us know if you think this Viper is hot or not, in Comments. Related Video:

2 men die in Dodge Challenger Hellcat crash at Colorado airport

Two friends died in the crash of a Dodge Challenger Hellcat over the weekend after they shot off the end of an airport runway, authorities said. That someone died in a 707-horsepower Hellcat is, sadly, not unexpected. But two aspects of the story are remarkable. First, the men's ages: The Denver Post reports the crash victims were Lynd Fitzgerald, 71, of Colorado Springs, and his passenger, Roger Lichtenberger, 76, of San Marcos, Calif. Second, their speed: The car was likely moving at over 100 miles per hour, authorities said. The men had permission to use the 8,300-foot runway at Central Colorado Regional Airport in Buena Vista. That's more than a mile and a half long. But when the car left the runway, it went 300 feet before flying over a ravine, hitting the ground, becoming airborne again, flipping end over end across a second ravine, and ultimately landing on its wheels 650 feet past the end of the pavement. Responding police officers tried to provide first aid, but the men were declared dead at the scene. "They were just test-driving this car. They went a little too fast. I don't want to surmise. ... They probably got to the end of the runway and, at that speed, didn't realize they were there so fast. And they lost control. It was just too high a speed and they got to the end of the runway," said Chaffee County Sheriff John Spezze. There were skid marks near the end of the runway, but the sheriff didn't know the length. "I've never seen anything like it," Spezze told the newspaper. "They had permission to be there. There were no laws broken." Related Video:

FCA applies to trademark 'Hornet' and 'Dodge Hornet' names

FCA's trademark binge on March 6 isn't the only time this month that the automaker's appealed to the U.S. Patent and Trademark Office. Motor Trend discovered two applications FCA submitted on March 3, one for "Dodge Hornet," the other simply for "Hornet." The automaker requested to reserve both names in Canada and Mexico, too. The only time Dodge has ever used the Hornet name was on a chunky, four-door subcompact hatchback revealed at the 2006 Geneva Motor Show, planned for the European market with a 170-horsepower engine developed with BMW. Crowds loved the car, encouraging Chrysler to find a way to put it into production. What followed was three years of aborted platform-swapping efforts first with Chinese automaker Chery and then with Nissan before Chrysler gave up. In 2009, analysts suspected new owner Fiat might try to get a Hornet done on one of the Italian automaker's European platforms. Nothing came of that, either, FCA opting to resurrect another historical nameplate for the Dodge Dart sedan in 2011. If a new Dodge model gets the Hornet label, the best guess for a product that needs to succeed in North America is a crossover. With the Grand Caravan soon headed to pasture and the Journey expected to follow soon after, the brand will be left with a big sedan, a big coupe, and a big three-row crossover. A reborn Hornet could pick up where the concept left off, slotting into the compact space left by the outgoing Journey and where models like the Nitro and Caliber once lived. Another guess posits something a little larger, based off the Chrysler Pacifica platform, to lower development costs and increase utilization at the Windsor, Ontario, plant that builds the Pacifica and Grand Caravan. Or the Hornet could be a PSA Group model reworked into service for our market; that opens up the size choices, although PSA is moving all of its products to two platforms, both front-wheel-drive based. It's possible Dodge won't do anything with the name, the recent application nothing more than an attempt to reserve company property. Hudson reserved Hornet in 1950 for a sedan built from 1951 to 1954. After Hudson merged with Nash to form AMC, AMC used the name on a compact sedan built from 1969 to 1977. Chrysler took over AMC in 1987, letting the Hornet trademark expire in 1992.