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Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]

The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.

2019 Dodge Durango GT Blacktop | Blacked-out family hauler

We recently spent a day at FCA's Chelsea Proving Grounds here in Michigan, and after we had had a little too much fun driving the new 2019 Dodge Durango Pursuit, we took a ride in the updated Durango GT. New for 2019, the GT gets a new front fascia borrowed from its R/T and SRT brethren. It also gets standard LED fog lamps. The optional performance hood is inspired by the SRT model, with a single air duct and two heat extractors. In the rear. In addition to its updated styling, this tester was equipped with the Blacktop package, which gives the sporty new flair a menacing edge. It had glossy black wheels (20-inchers) and mirrors, and blacked-out badges on the exterior. At the rear, it had dual exhaust with bright tips. Inside, out tester featured carbon fiber accents, paddle shifters and a trailer brake control. The Dodge Durango GT is still powered by the 3.6-liter Pentastar V6, producing 295 horsepower and 260 pound-feet of torque. It's available in rear- and all-wheel-drive configurations, and can tow up to 6,200 pounds. It shifts gears via an eight-speed automatic transmission. RWD models get 19 mpg city, 26 highway, and AWD models suffer one mpg across the board. Our brief drive reconfirmed what we already knew about the Durango. It's a fun SUV that feels macho yet comfortable. For a vehicle that size, it really is fun to drive, and Dodge did a great job of making it feel like a lifted Charger. It's got plenty of room for the whole family, but you won't have to check your soul at the door. Have a gander at the video above, and be on the lookout for more videos coming from our day at FCA's proving grounds.Related Video:

2015 Dodge Viper price drops $15k for 2015

We recently saw updated specs and new trims of the 2015 Viper, but it looks like the folks at Dodge were saving the biggest surprise for last. Prices on all levels of the American sports car are seeing an immediate, across-the-board price cut of $15,000; even 2014 models still remaining on dealer lots.
The new MSRP for the 2015 Viper in its base SRT trim now starts at $84,995, and when the TA and GTS come to the lineup later next year, they start at $100,995 and $107,995, respectively. The move seems like a swing for the fences that might help to quell slow sales.
Obviously, current Viper owners might be somewhat peeved that their investment was just re-priced by the company. However, to assuage some of their concerns, Dodge is giving all fifth-gen owners a certificate worth $15,000 towards the purchase of a new one, which comes in addition to the price reduction.