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China-FCA merger could be a win-win for everyone but politicians

NEW YORK — Fiat Chrysler boss Sergio Marchionne has said the car industry needs to come together, cut costs and stop incinerating capital. So far, his words have mostly fallen on deaf ears among competitors in Europe and North America. But it appears Marchionne has finally found a receptive audience — in China. FCA shares soared Monday after trade publication Automotive News reported the $18 billion Italian-American conglomerate controlled by the Agnelli family rebuffed a takeover from an unidentified carmaker from the Chinese mainland. As ugly as the politics of such a combination may appear at first blush, a transaction could stack up industrially, and perhaps even financially. A Sino-U.S.-European merger would create the first truly global auto group. That could push consolidation to the next level elsewhere. Moreover, China is the world's top market for the SUVs that Jeep effectively invented, so it might benefit FCA financially. A combo would certainly help upgrade the domestic manufacturer; Chinese carmakers have gotten better at making cars, but struggle to build global brands, and they need to develop export markets. Though frivolous overseas shopping excursions by Chinese enterprises are being reined in by Beijing, acquisitions that support the modernization and transformation of strategic industries still receive support, and the government considers the automotive industry to be strategic. A purchase of FCA by Guangzhou Automobile, Great Wall or Dongfeng Motors would probably get the same stamp of approval ChemChina was given for its $43 billion takeover of Syngenta. What's standing in the way? Apart from price (Automotive News said FCA's board deemed the offer insufficient) there's the not-insignificant matter of politics. Even as FCA shares soared, President Donald Trump interrupted his vacation to instruct the U.S. Trade Representative to look into whether to investigate China's trade policies on intellectual property. Seeing storied Detroit brands like Jeep, Chrysler, Ram and Dodge handed off to a Chinese company would provoke howls among Trump's economic-nationalist supporters. It might not play well in Italy, either, to see Alfa Romeo and Maserati answering to Wuhan instead of Turin — though Automotive News said they might be spun off separately. Yet, as Morgan Stanley observes, "cars don't ship across oceans easily," and political considerations increasingly demand local manufacture of valuable products.

Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video:

Dodge Charger Widebody is rumored on its way for 2020

Grab all the salt you have, save the amount you need for your recommended daily allowance. Mopar Insider reports its sources as having confirmed Dodge will unveil a Charger Widebody for the 2020 model year, in SRT Hellcat and R/T Scat Pack trims. Such a move would copy the trim and aesthetic formula used — to excellent affect — on the Dodge Challenger. The Charger widebodies would get also get unique suspension tuning, and the same 305/35 ZR 20 Pirellis as on the Challenger widebodies, but wrapped around unique, dual-five-spoke designs that are 11 inches wide. There has been talk of a widebody Charger for at least two years, many of those conversations carried out in the same way sleuths parse grainy photos of monsters. In April 2017, Instagram user gtpprix caught a standard Dodge Charger wearing Challenger widebody wheels, spaced so that the rubber extended beyond the fenders. A month later, a YouTube account in the name of Sinister Life caught the same car on video. The license plate doesn't appear to be from Michigan, which is where almost all Dodge prototypes get licensed. On the other hand, early spy shots of Challenger widebody prototypes from 2016 featured this same setup — a normal version with protruding tires. The SRT CEO at the time, Tim Kuniskis, joked about testing the Challenger widebody openly, knowing everyone would think it was a prototype Demon. According to Mopar Insider, engines and outputs won't change on the Charger widebody versions. That means sticking with the 485-horsepower, 6.4-liter V8 in the R/T Scat Pack, and the 717-hp, 6.2-liter V8 in the Charger Hellcat. Looks would change, however, with new front and rear fascias to differentiate the model and cohere with the new lines. That includes a new dual-snorkel hood grille and repositioned intakes, plus tweaked side sills. If it's really on the way, we should know this summer. Such a model would also support recent comments from Steve Beahm, head of Dodge, Fiat, and Chrysler brands, when Automobile asked about how the company will maintain any momentum in difficult days for sedans. Beahm said, "[Our] our job was to [ask,] 'How do we differentiate within the brands that are going to remain passenger-car brands?' ... What we do is we try to make our vehicles look different." Related Video: