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2018 Dodge Challenger SRT Demon | First Run at Lucas Oil Raceway

We drove the Dodge 2018 Dodge Challenger SRT Demon this week. Not very far, mind you, but fast. We can't tell you all about it just yet, but we can show you what it looks and sounds like to launch it down the drag strip at Lucas Oil Raceway in Indianapolis. Thanks for watching, and come back on Wednesday, July 19, to read all about our experience behind the wheel of the Dodge Demon.

Dodge explains why it will build the Durango SRT Hellcat for only six months

Dodge will manufacture the 710-horsepower, Hellcat-powered Durango SRT only for approximately six months. The company explained that, while it won't stop production after building a pre-determined number of SUVs, it won't be able to extend the model's life cycle due to several manufacturing- and government-related hurdles. "The Durango SRT Hellcat is not limited, it's not serialized like what we did with the Challenger SRT Demon, but we're only building it for six months. With all of the changes we made in the plant to come back up to production post-COVID-19, with the sequencing and spacing in the plant, it's changed the numbers we can build," explained Tim Kuniskis, the head of Dodge, in an interview with enthusiast website Muscle Cars & Trucks. He added no one on his team knows precisely how many SUVs the Jefferson North factory on the outskirts of Detroit will put a Hellcat engine into. It largely depends on customer demand. Asked to provide an estimate, Kuniskis revealed he expects "less than 2,000" units will be made. They will all be 2021 models. In theory, Dodge could at least double that number by bringing the Durango SRT Hellcat back for the 2022 model year. It's not that simple in application, however, because the company won't be able to drop a supercharged, 6.2-liter V8 in its biggest SUV after 2021 without leaning on the wrong side of looming emissions regulations. "When we switch to the 2022 model year, there are new evaporative emission requirements that come in that the Hellcat engine does not meet in that platform," Kuniskis said. He also noted the Jefferson North factory will be busy retooling for production of the next-generation 2021 Jeep Grand Cherokee tentatively due out in 2020. Still speaking to Muscle Car & Trucks, Kuniskis clarified that the Hellcat-powered variants of the Charger and the Challenger will stick around in the foreseeable future; making them compliant with the upcoming emissions regulations is easier. And, he stressed the standard version of the Durango will carry on "completely interrupted." In other words: Act fast if you want a Durango SRT Hellcat. Dodge will begin taking orders in the fall of 2020, and production is scheduled to start in early 2021, with deliveries following shortly after. Pricing information hasn't been announced yet, but we expect its base price will be pegged in the vicinity of $90,000. Related Video:    

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.