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FCA goes all-in on Jeep and Ram brands on cheap gas bet

It's no surprise that as SUV and truck sales remain strong in the wake of unusually cheap gas, Jeep and Ram sales are taking off. What is a surprise is that FCA CEO Sergio Marchionne thinks that cheap gas will be a "permanent condition," and feels strongly enough about it to change up North American manufacturing plans. Jeep appears to be the biggest beneficiary of the product realignment. In addition to increasing the sales estimates for the brand worldwide upwards to 2 million units a year by 2018, the brand will get a flood of investment for new product and powertrains. Consider the Wrangler Pickup to be part of the salvo, as well as the Grand Wagoneer three-row announced in 2014 as part of the original five-year plan. The Wrangler four-door will get at least two new powertrains, a diesel and mild hybrid version, in its next generation. That mild hybrid powertrain may utilize a 48-volt electrical system like the one that's being developed by Delphi and Bosch – which the suppliers think will be worth a 10 to 15 percent fuel economy gain at a minimum. Down the road, in the 2020s, the Wrangler could adopt a full hybrid system. The diesel powertrain is planned for 2019 or 2020. The Ram 1500 is also pegged to receive a mild hybrid system, again potentially based on 48-volt architecture, sometime after 2020. Lastly, Jeep and Ram will take over some of the production capacity of existing plants. The Sterling Heights, MI, plant that builds the Chrysler 200 will now build the Ram 1500; the Belvidere, IL, facility that produces the Dodge Dart will take over Cherokee output; the big Jeep facility in Toledo, OH, will be used for increased Wrangler demand. In 2015, according to FCA's numbers, car and van demand went down by 10 percent, but SUV demand went up 8 percent and truck demand 2 percent. Considering that these are high-margin vehicles, FCA can't ignore the math. FCA also won't build any new factories to supplement production to meet demand, but instead are reshuffling production priorities. Think of it this way: FCA is gambling on cheap gas being a permanent part of our lives, at least into the 2020s. By doubling down on SUVs and trucks, the company stands to win big, unless a spike in gas prices changes the landscape. FCA isn't talking about a Plan B, so they're all in. It'll be interesting to see how this plays out.

2015 Ford Mustang vs. Camaro and Challenger [w/poll]

The horsepower wars are tightening among the Detroit Three, as the Ford Mustang, Chevrolet Camaro and Dodge Challenger are getting bigger, more powerful, and yes, more fuel efficient.
That came into sharper focus this week as more information was revealed about the most insane Challenger ever - the 707-horsepower Hellcat - followed quickly by Ford's in-depth showcase of the 2015 Mustang in Dearborn.
It's shaping up to be a golden age for enthusiasts, and what's under the hood is becoming more important than ever.

Viper fans are at the Nurburgring to reclaim production-car speed record

With the outgoing generation of the Viper, Dodge missed a fabulous opportunity to set another Nurburgring lap record. The company did it, twice, with the previous-generation Viper ACR, but never went back with the latest ACR, and it definitely won't now that the car is being discontinued. This is why a group of Viper fans began fundraising back in January to take ACRs to the 'Ring for one more shot at glory. And, right now, that group is in Germany preparing for the attempt. The team made it thanks to support from GoFundMe donors, and sponsorship from Kumho Tires and Prefix, a design and prototype company based in Michigan. They're using two Viper ACR GTS-R commemorative-edition cars, which are appropriate for competing track cars since they have the same white-with-blue-stripes color scheme as Dodge's old Viper GTS-R racecars. The cars are supplied from ViperExchange and BJ Motors and equipped with Kumho Ecsta V720 tires. According to the group's Facebook page, the team has been practicing since Wednesday, July 19. A video posted today highlighted that the only mechanical issue so far has been an overheating problem that was solved with a new thermostat. Each car is running a different suspension setup for practice - one soft, the other hard - and they'll adjust them as needed. The plan is that both cars will use the same setup on the record attempt. To claim the record without any argument will require beating the 6:45.9 time set by the Nio EP9 electric car. Right behind it is the Radical SR8LM, which is technically street-legal, but not really a street car. It set a time of 6:48. As for true street cars with gasoline engines, the target the Viper team will really want to beat is the Lamborghini Huracan Performante, which pulled off a time of 6:52. You can track the team's progress at its Facebook page. Related Video: Image Credit: Dodge Auto News Motorsports Dodge Coupe Performance Supercars dodge viper acr nio ep9