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Dodge has released 500 million horsepower onto American roads since 2005

Dodge started using horsepower to measure sales when it launched its Power Dollars rebate program in August 2019. The clever campaign has paid off, and the company reached its goal of putting 500 million horsepower in the hands of enthusiasts two months ahead of schedule. The ongoing Power Dollars program rewards buyers who think big when it comes to their car's specifications sheet. Motorists in the market for a 2019 Challenger, a 2019 Charger, or a 2019 Durango can save $10 for every horsepower their future car's engine generates. There's no replacement for displacement here; the more horsepower you take on, the more discount you'll see when you sign the dotted line. The 797-horsepower Challenger Hellcat Redeye is eligible for a $7,970 discount, for example, while the tamer Charger SXT with a 3.6-liter, 292-horsepower V6 between its fenders costs $2,920 less. The Journey got excluded from the deal. When Dodge announced the program, it explained it had put 485 million horsepower in the hands of enthusiasts since bringing back the Charger and the Challenger in 2005 and 2008, respectively, and it hoped to break the 500 million threshold by the end of 2019. Mission accomplished. Putting horsepower in the bargain bin lured a surprising number of buyers into showrooms. Dodge notably sold 18,031 examples of the Challenger during the third quarter of 2019, a record-setting figure that represents a 21% increase over the same time period in 2018. The Challenger was more popular than the Ford Mustang and the Chevrolet Camaro, its main rivals. The Charger posted its best third quarter in 13 years with 26,060 sales, a 46% increase over the third quarter of 2019, which is remarkable considering its age. Finally, 2019 might end up being the Durango's best year since 2005. As of the third quarter, year-to-date sales are up 6% to 52,622. Enthusiasts who want to configure the Challenger, Charger, or Durango of their dreams need to act quickly, because Dodge will stop taking orders for 2019 model-year cars on October 23 — that's this Wednesday. Those willing to take home a car from a dealer's inventory will be able to claim the Power Dollars rebate until January 2, 2020. 

PGA golfer Kevin Na won a '73 Dodge Challenger, gave it to his caddie

PGA Golfer Kevin Na had one of the best Memorial Day weekends on the planet, as he took home more than $1.3 million from winning the Charles Schwab Challenge. But his caddie Kenny Harms' weekend wasn't too far behind. In addition to the monetary purse, Na won a restomodded 1973 Dodge Challenger, which he then immediately gifted to Harms. Plus, as a sponsor of the event, Lexus gave Harms a free one-year lease on a new UX F Sport. In 15 events so far in 2019, 35-year-old Na has three times finished in the top 10, but his victory at the Charles Schwab Challenge at Colonial Country Club in Texas was his first tournament win of the year. Na, who has been a pro since 2001, was awarded a restored '73 Challenger as part of his winnings. His caddie had been ogling the ride all week, and even predicted the car would be his: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. As soon as Na won the tournament, turned to Harms and yelled, "that's your car!" This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. After the event, Na joked that he wasn't sure how Harms convinced him to give the car away. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. According to a PGA.com report, Harms had told Na he wanted the car, which commemorates the year Charles Schwab was founded, when they heard about the prize months before. Coincidentally, Harms first car was a crummy 1973 Chevrolet Camaro. Steve Strope and his Cali-based shop Pure Vision handled the Challenger customization. Aside from the suggestion of blue paint, Schwab let Strope work his magic. He took the car down to the bare metal before building it back up as an impressive restomod. Because Dodge started downgrading power in the '73 Challengers, Strope swapped in a modern 6.4-liter Hemi crate motor that's rated at 485 horsepower. Several other special touches were added, including tartan interior accents that nod to the famous tartan jacket that is awarded to the tournament's winner. The video above details some of the work. Something tells us the Lexus UX might get a little more use but a little less love than the Challenger. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Auto News Dodge Coupe Classics lexus ux PGA

Autoblog Podcast #391

Episode #391 of the Autoblog Podcast is here, and this week, Dan Roth, Mike Harley and Brandon Turkus talk about the appointment of Kumar Galhotra to run Lincoln, changes coming for Scion, the Dodge Charger SRT Hellcat, and which cars won't live into 2015. We also take a quick detour to talk about the Infiniti Q50 Eau Rouge prototype, which Mike Harley just came back from driving. We start with what's in the garage and finish up with some of your questions, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Check out the new rundown below with times for topics, and you can follow along down below with our Q&A. Thanks for listening! Autoblog Podcast #391: Topics: 2015 Infiniti Q50 Eau Rouge Prototype New boss at Lincoln Scion xB, iQ ending soon Dodge Charger SRT Hellcat Cars that won't live to 2015 In the Autoblog Garage: McLaren 650S Hyundai Genesis Hosts: Dan Roth, Michael Harley, Brandon Turkus Runtime: 01:42:06 Rundown: Intro and Garage - 00:00 Infiniti Q50 Eau Rouge - 30:05 Kumar Galhotra to Lincoln - 34:32 Scion Changes - 43:58 Dodge Charger Hellcat - 54:25 Discontinued Cars - 01:06:24 Q&A - 01:22:59 Get the podcast: [UStream] Listen live on Mondays at 10 PM Eastern at UStream [iTunes] Subscribe to the Autoblog Podcast in iTunes [RSS] Add the Autoblog Podcast feed to your RSS aggregator [MP3] Download the MP3 directly Feedback: Email: Podcast at Autoblog dot com Review the show in iTunes Hirings/Firings/Layoffs Podcasts Dodge Hyundai Infiniti Lincoln McLaren Scion Supercars mclaren 650s