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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Chrysler recalling 67k trucks with manual transmissions

Earlier this month, Chrysler announced the recall of some 280,000 pickup trucks over concerns that their axles could seize up. Now the automaker has announced an entirely separate recall of another 66,819 trucks over the springs that could break in the clutch ignition interlock switch. The recall affects Dodge Ram 1500, 2500 and 3500 pickups, as well as the Dodge Dakota and Mitsubishi Raider. The issue is relevant only to those trucks fitted with manual transmissions, from the 2006 and 2007 model years and manufactured between July 1, 2005, and July 31, 2006. Since a broken spring could, according to statements issued by the National Highway Traffic Safety Administration and FCA US LLC (previously known as the Chrysler Group) prevent the vehicle from starting, or cause it to move unintentionally once the ignition kicks over, the automaker will begin notifying owners of the affected vehicles just before Valentine's Day to bring their trucks into their local dealers to have the clutch ignition interlock switch replaced. FCA emphasizes, however, that the unintended movement would only occur "in rare cases" and only "if recommended starting procedures are not followed." Only one such case is known to have occurred, but it did regrettably result in a fatality. Statement: Clutch Ignition Interlock Switch December 29, 2014 , Auburn Hills, Mich. - FCA US LLC is launching a voluntary global recall of an estimated 66,819 older-model pickup trucks equipped with manual transmissions. The Company will replace their clutch ignition interlock switches at no charge to customers. An investigation by FCA US engineers discovered switches in certain model-year 2006 and 2007 pickups may be equipped with spring wire that differs from wire used in previous switches. The alternate wire may break and, as a result, the vehicles may not start. In rare cases, a vehicle may – if recommended starting procedures are not followed – exhibit unintended movement when its ignition key is turned. The Company is aware of one fatality related to this campaign. It stemmed from the single known accident involving this population of vehicles. The recall covers certain Dodge Dakota, Dodge Ram 1500, 2500, 3500 and Mitsubishi Raider pickups. Switches with the alternate wire were not used in any vehicles produced before July of 2005, or after June of 2006. The Dakota and Raider are no longer in production.

STLA Medium EV platform claims long range, up to 382 horsepower

We don’t get to see it paired with a car yet, but Stellantis just revealed a bunch of details about its upcoming STLA Medium electric vehicle platform. As a reminder, this is just one of four that will ultimately come out, including STLA Small, Medium, Large and Frame. The "Medium" is specifically designated for vehicles in the C and D segments, but Stellantis isnÂ’t explicitly saying which new models will sit on it. At the very least, Stellantis is providing a boatload of specs to chew on. Maximum range for vehicles on the STLA Medium platform is said to be 435 miles when paired with a "Performance" pack and tested on the WLTP cycle. The "Standard" pack brings that max range down to 310 miles. Of course, expect those numbers to nosedive when tested on the EPA cycle. All those miles come courtesy of a 98-kilowatt-hour battery pack, which is the highest-range Performance pack. Stellantis hasnÂ’t said what the standard pack capacity will be quite yet. As for charging, all STLA Medium vehicles will feature a 400-volt electric architecture that will be able to facilitate charging from 20-80% in 27 minutes. A maximum charge speed is not yet specified. Stellantis also claims an astoundingly efficient 4.43 miles per kWh, "depending on the application." Basically, donÂ’t expect all of the STLA Medium vehicles to touch that level of efficiency, but some might for WLTP testing. As for driving enjoyment, you can expect power output to range between 215-382 horsepower. STLA Medium cars will be available with either front-wheel drive or all-wheel drive and come in body styles including "passenger cars, crossovers and SUVs." The platform allows for some flexibility in size, so wheelbase can range from 106-114 inches. Overall length will vary from 169-193 inches, and ground clearance maxes out at 8.66 inches, for those curious about how Jeep models might fare on this platform. Stellantis says itÂ’s going to deliver "best-in-class battery packaging cost," explaining that despite various total energy options, the perimeter dimensions of the battery pack, common tray and cooling designs will remain constant.