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Daily driving a Dodge Challenger SRT Hellcat

I took delivery of my 2015 Dodge Challenger SRT Hellcat at Ron Carter Dodge in League City. Bobby Pate and the entire Ron Carter team made the buying experience painless. Thanks, guys! It was worth the nine-month wait to get a new Challenger Hellcat at sticker price. My Hellcat is Phantom Black Tri-coat Pearl with a black interior. The car has the six-speed manual transmission and UConnect. Yes, I know the eight-speed automatic is faster, but the manual transmission provides a level of enjoyment that must be experienced to be appreciated. My original intention was to write daily about my experiences with the Hellcat, but I have been having too much fun with the car. The first 100 miles required incredible self-control to keep the car under 55 mph and engine speed under 3500 rpm. The difference in the driving experience after 500 miles was – and I am only exaggerating a little – life altering!The Red Key To paraphrase Morpheus in The Matrix, "You take the black key, the story ends. You wake up in your bed and believe whatever you want to believe. You take the red key, you stay in wonderland, and I show you how deep the rabbit hole goes." The black key is in a place where it will stay until the red key is snatched from my cold, dead hand. The red key is the only key. The red key is "The Key." All 707 horsepower are available with the red key. You can lower the horsepower to only 500 using the SRT pages, I have heard, but why? I have driven the Hellcat in bumper-to-bumper Houston traffic in red-key mode. I have driven the Hellcat in the pouring rain in red-key mode. I have driven the Hellcat to the mall, to the grocery store, to the movies, and to Killen's Steakhouse in Pearland for a 100% Japanese Wagyu steak from the Kagoshima Prefecture. (It was a birthday present from my son. My money goes into the gas tank of my Hellcat.) Just for fun, I used the SRT Pages to put the car in valet mode. For those of you who do not know, valet mode limits the horsepower to: oh, hell! Who cares? The car felt like the parking brake had not been disengaged. I have heard rumors that the Tremec six-speed transmission has a 1-4 skip-shift feature. My Hellcat has never been subjected to this travesty.Questions, questions, and more questions Q: How much over sticker did you have to pay? A: Zero Q: What kind of gas mileage do you get? A: ROTFL Q: How did you ever talk your significant other into letting you buy the Hellcat? A: I didn't ask.

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Next Dodge Challenger to be electrified, says FCA boss

Dodge is the last of Detroit's Big Three to truly keep the muscle car purpose and heritage alive with the Challenger and Charger. As the Mustang and Camaro have transitioned to sports car-like experiences, the high-horsepower Dodges have stuck to their guns as straight-line behemoths with little intention of competing with the others in corner carving. People still dig the old-school-cool of cars like the Challenger, as sales actually went up while Mustang and Camaro sales took a hit in 2018. That said, new FCA boss Mike Manley said things will be changing in an electric way for the next generation, in a report by The Detroit News. "The reality is those platforms and that technology we used does need to move on. They can't exist as you get into the middle-2020s. New technology is going to drive a load of weight out, so we can think of the powertrains in a different way. And we can use electrification to really supplement those vehicles." News of electrified muscle cars is nothing new at this point. Ford says it's going to reveal a Mustang Hybrid in 2020. And with Al Oppenheiser (former chief engineer for the Camaro) moving to GM's electric division, you better believe Chevrolet is working on an electrified version of the Camaro. This, however, is the first solid evidence we have that FCA and Dodge are making such a move. What Manley said next is something we all know to be true, but a bit heartbreaking nonetheless. "I think that electrification will certainly be part of the formula that says what is American muscle in the future. What it isn't going to be is a V8, supercharged, 700-horsepower engine," Manley says. Even if it's a bit silly, we all love the Hellcat for its 707 horsepower V8. Clearly, plenty of other people do, too, because Dodge keeps cranking out more insane versions of the car with the Redeye and Demon. As for how much electrification Dodge's muscle car will receive, Manley wouldn't go into detail. Though he does say that electrification "can't be the dominant part." This should provide some solace to all those worried the gasoline engine could disappear from the American muscle car. Just as Dodge is reluctant to stray from the original intent of the muscle car, it's not hard to imagine the Challenger/Charger being the last to go full-electric. Gas engines supplemented by 48-volt systems or plug-in hybrids will most likely be the end result when we first see electrified Challengers.