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1 Of 1 Dodge Viper looks a fabulous mess in Chicago

Earlier this year, we told you about the new Dodge Viper 1 Of 1 program, which offers buyers the chance to customize their supercars to the tune of some 25 million different combinations. With 8,000 paint colors, 24,000 hand-painted stripe patterns, 10 wheel options, and 16 interior trims to choose from, you'd be right to think that the possibilities for personalization are endless, and can probably get a little weird. That's kind of what's going on here in Chicago, with a Viper showcar that's definitely... unique. It doesn't really look bad, necessarily. It's just kind of strange. We call this color job, "Oh no, there are tiny paint cans falling from the sky, but I simply can't stop driving 200 miles per hour." And when it came time to spec wheels, it looks like FCA US said, "Aw heck, let's just use all of 'em." You'll definitely want to take a look at this unique creation, in the gallery above. And be sure to let us know if you think this Viper is hot or not, in Comments. Related Video:

SRT back to Dodge, Dart SRT, new Challenger, Charger and Caravan's death outlined in 5-yr plan

The onslaught of news from Fiat Chrysler's layout of five-year plans continued with Dodge CEO Tim Kuniskis this morning, including the unexpected announcement that SRT was coming back into the fold.
After just a few years existing as an independent entity within the Fiat Chrysler universe, an unceremonious press release hit in conjunction with today's lineup of announcements, saying "the SRT family of vehicles will be consolidated under the Dodge brand." Group CEO Sergio Marchionne thanked SRT headman Ralph Gilles for his dedication to the high-performance wing, calling out is efforts in expanding the vehicle lineup and including more customized models. He did not reference disappointing SRT Viper sales today, but we sense there's a bit of subtext.
With the SRT reunion at Dodge, it's appropriate that some of the most exciting product announcements for the next five years have to do with upcoming performance products. First out of the gate will be a refresh for that flagging Viper in 2015, which comes as little surprise.

Dodge Journey gets new $24,895* SE V6 AWD model

While the Dodge Journey crossover remains largely unchanged for the 2014 model year, there are two new flavors of the seven-passenger CUV on offer: the butch-looking Crossroad, and the SE V6 AWD, pictured right, which makes its debut today. As its name suggests, this new Journey model features the automaker's 3.6-liter Pentastar V6, and offers all-wheel drive, which, with a starting price of $24,895 (*excluding $995 for destination), reduces the cost-of-entry for an AWD-equipped Journey by $1,800 versus the SXT AWD model. Scroll down for the official press blast.