2024 Dodge Hornet Gt Awd on 2040-cars

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One Lap of America, with three times the madness

Instead of celebrating last weekend face down in a sombrero full of tequila-spiked OJ and a few lime wedges, 71 racing teams with one set of tires each and no support crews began Cinco De Mayo — and this year's 35th running of the One Lap of America — by hitting the wet skid pad at Tire Rack's headquarters in South Bend, Ind. There were Porsches, Vettes, Camaros and BMWs galore. There was a Miata, a vintage NSX, a Honda S2000 and even an old VW Rabbit. There were GTIs, the odd Evo and, oh yeah, six Toyotas, a couple of Vipers and a couple of GTRs. When the skidding stopped, a 2011 BMW 1M emerged triumphant and led the pack out into the heartland, where it will spend 5,000 miles this week hitting road courses, dragstrips and time trials at tracks as far west as Denver, as south as Fort Worth and then New Orleans. From there, it will barrel north through Mississippi, Alabama, Nashville, Kentucky and back home again to Tire Rack in Indiana. Twenty events, eight venues, with a three-hour window for each event. It's a nonstop, no-sleep, one-week road trip comprising 150-ish friends and brothers, partiers and pro racing drivers, spouses and other family-member combo packs. Some will never speak to each other again, some might end up divorced, some might get married. All of them are nuts. I know this because I made three laps. Three laps I will never forget.LAP ONE: 1984 Vehicle: 1984 Dodge Van Team #0: Jean Lindamood (Jennings), Walker Evans, Parnelli Jones I was present for the inaugural 1984 One Lap of America because I worked at Car and Driver back then and so did Brock Yates. He was the guy who came up with the clandestine, illegal, unsanctioned Cannonball Baker Sea-to-Shining-Sea Memorial Trophy Dash from Connecticut to Redondo Beach, Calif. It ran five times in the 1970s, with Yates joining Dan Gurney in a Ferrari Daytona for the second run. They won, Gurney insisting that "at no time did we exceed 175 miles per hour." One Lap was born of Cannonball nostalgia (read: Brock was bored), and I was beyond game for it. After securing a van from Dodge and two giant decals for the van sides, along with $5,000 in sponsorship from local Detroit Stroh's Brewery, I coaxed my friend, nine-time Baja 1000 winner Walker Evans, into running One Lap by suggesting he didn't have a hair on his ass if he refused. Then I suggested that if he didn't get his best friend and longtime road trip buddy, Parnelli Jones, to go with us, I would actually have to drive the van, too.

Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video:

Weekly Recap: New bosses try to jump-start Cadillac and Lincoln

Both of America's domestic luxury brands seem to be stuck in neutral.
It's ironic that Cadillac and Lincoln got new bosses within days of each other this month. It's also a commentary on the fact both of America's domestic luxury brands seem to be stuck in neutral.