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Get a peek at the Dodge Demon in the new Fate of the Furious trailer

Will all of the news that comes out, Thursdays should now be referred to as Demon Days (no relation to the 2005 album by Gorillaz), at least until April. In addition to this morning's news on the Dodge Demon's Launch Assist and beefed-up components, the automaker released a trailer/commercial for The Fate of the Furious that shows a Dodge barrage and a few quick looks at the new car. The film, which opens days after the Demon's debut at the 2017 New York International Auto Show, is packed full of Dodge, SRT, and FCA products. While the few cars shown in the garage look superficially like Demons, they appear to just be standard Hellcats – the hood is wrong, and they are missing the fender flares. On the other hand, the ones in the trailer's chase scene appear to be the real deal, or at least made to look like it, with the big AirGrabber hood scoop and wide-body fender flares. We've seen a few of these cars already on the film's set, so this is no real surprise. The ad itself is a bit strange. The shots of the woman standing in front of the SRT lineup appear to be cut into footage from the film, so she's not actually talking to the cast in these scenes. That's why a narrow-body car bursts through the wall and becomes a wide-body Demon-like thing. Well, the Fast and Furious franchise was built on bad dialog and over the top car stunts, so par for the course? The film debuts on April 14, and expect the Demon around that time, too. Related Video: News Source: Dodge/YouTube TV/Movies Dodge Performance dodge demon dodge hellcat the fate of the furious

Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video:

Burglars target Detroit-area dealership, steal Hellcat from showroom floor

A crew of Detroit car thieves seriously upped their game this week after stealing a Hellcat Challenger straight off the showroom floor. According to CBS Detroit, at around 1:00 am on January 24, a crew of burglars hit the Snethkamp Ram City dealership in Highland Park, MI. In full view of surveillance cameras, the burglars smashed a large glass door that led to the showroom floor and within seconds made off with a $75,000 Dodge Challenger SRT Hellcat. First they pushed the car through the broken door and out on to Woodward where a van was waiting. The van then pushed the car to a waiting tow truck and, just like that, the car and the crooks were gone. "It looks like they had about a minute and 30 seconds to open the door and push the car out, and then we see another car pushing it away," owner Mark Snethkamp told WWJ. "We've got some really good video and I'm shocked that the Highland Park police didn't catch them because they were here very shortly right after them." Snethkamp also told WWJ that they haven't had a break-in at the dealership like this since the 90s. Both the car and the suspect remain at large, and the Detroit Police Department are encouraging anyone with information to call either DPD or the Help Eliminate Auto Thefts (HEAT) tip line. VIDEO-2: Not gone in :60 but :90. Thieves still a $75,000 @DodgeHellcat off the showroom floor in #HighlandPark. @WWJ950 @CBSDetroit pic.twitter.com/8FvDkgboJ5 — Vickie Thomas (@VickiethomasWWJ) January 24, 2017 News Source: CBS Detroit Auto News Dodge Coupe Performance Detroit thieves challenger burglary