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Tempted by the Demon, dealers find way to thwart Dodge, jack up prices

It's the eternal story of short supply, big demand - and car dealers eager to exploit that dynamic, especially when it involves a hot car. A few weeks ago, when Dodge announced that it devised a way to attempt to prevent price-gouging on those 840-horsepower 2018 Dodge Demons, you just knew the dealers would dream up some devilish end-run. And sure enough, despite the manufacturer's best intentions, Demon order slots are being offered with five-figure markups. Here's how things were supposed to work: With a run of just 3,000 cars, Dodge knew it had to do something to address dealer greed, so it announced an allocation system: Cars purchased at or below the $86,090 MSRP would be the first orders filled and delivered. If a dealer sells an allocated Demon for more than sticker, that car goes to the end of the line for production and delivery. Dodge also ensured dealers wouldn't stockpile or hoard Demons by limiting the number of orders a dealer can submit and allocating cars to dealers based on how many Challenger and Charger Hellcats the dealer has sold. But Automotive News reports that some dealers are using intermediaries to auction off their Demon allocations on eBay. Three sellers last week said they were representing dealers in South Carolina, Tennessee and Louisiana, and auctioning off the right to buy a car in one of the priority spots at MSRP. The minimum bid for the right to buy the car at sticker? From $10,000-25,000. And previous transactions on eBay might have run as high as $75,000. So early buyers are definitely paying an upcharge - but it's a thing apart from the bottom line on the order form, where it appears they are paying MSRP. In other words, a scheme that violates the spirit of what FCA tried to do. A source at FCA told Automotive News the automaker was monitoring the practice but could do little to stop it. And the report quoted a Hellcat owner who said his dealership was ignoring Dodge's strictures altogether and offered him a Demon at MSRP plus $60K. But take heart. Not all car dealers are cynically opportunistic - or rather, some see an opportunity for doing good, not making buck. Automotive News says Bill Marsh Chrysler in Traverse City, Mich., plans to sell its single allocated Demon for $1 under MSRP - and is auctioning off the right to buy it, with the dealership's existing customers eligible to bid. The auction's proceeds will benefit four Traverse City charities.

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Dodge Demon makes so much torque, it needs stronger driveline parts

Torque is a lovely thing, a sweet and wonderful force that twists and pulls and can help propel a two-ton metal box forward at comical speeds. Torque is also fickle and will bend and break those same metal parts without a second thought, which is why the new Dodge Demon is compensating for its increased torque with some new re-engineered and reinforced parts. And there's software intended to combat wheel hop, which one of the most dramatic ways torque can break stuff. Week 8's video, "Race-hardened Parts," gives a hint towards what all these new parts can do. While we still don't know how much torque the Demon will throw out, we do know it's enough to warrant an upgraded prop shaft, half shafts, and a differential housing. The Challenger Hellcat, which is the basis for the Demon, makes 650 pound-feet of torque already. The new parts will go a long way toward making sure the work from the Demon's engine is properly translated into motion by those Nitto drag radials. The new prop shaft uses high-strength steel, heat-treated stub-shafts, and increases the tube thickness by 20 percent for a 15 percent increase in torque capacity. Additionally, Dodge says the upgraded differential housing allows for a 30 percent increase in torque capacity by using heat-treated A383 aluminum alloy and a higher strength shot-peened gear set. The 41-spline half shafts that deliver 20 percent increased torque capacity through the use of high-strength low alloy steel and 8-ball joints. In addition to the hardware, the Launch Assist software has been tuned to help alleviate wheel hop. Dodge says the Demon is the first factory production car that uses wheel speed sensors to detect hop and momentarily cut torque to compensate. This means a driver can keep their foot planted on the floor while the computer sorts out the traction. Previously, the best solution was to back off the throttle to manually cut the load. Finally, the Dodge Demon will offer a four-point harness mounting bar as an optional accessory. The part will be supplied by Speedlogix and fits in place of the deleted rear seat. Customers can install the bar without having to hack apart their cars to find a proper mounting point. Look for more teasers and info on ifyouknowyouknow.com in the lead-up to the Demon's debut at the 2017 New York Auto Show. Related Video: Image Credit: FCA Dodge Performance dodge demon dodge hellcat