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Will Dodge limit 2015 Challenger SRT Hellcat to 1,200 units?

With over 700 horsepower on tap and a price tag barely over $60k, Dodge appears on paper to have a winner on its hands with the new Challenger SRT Hellcat. But if you want to get your hands on one, you may have to act quicker than this most powerful of muscle cars covers the quarter-mile.
That's because, according to our compatriots over at Edmunds, Dodge may limit production - in the first year, at least - to just 1,200 units. That would amount to barely a quarter of the Challengers that Dodge moves each month, and would also mean only one Hellcat for every two Dodge dealers in the US - which could lead to some serious contention over which stores and which customers can get their hands on the ultimate Challenger.
Reached for comment, SRT spokesman Dan Reid told Autoblog that "there is no plan to limit production of the Challenger Hellcat," echoing the words of Dodge CEO Tim Kuniskis who told Edmunds: "We don't know what the market demand is." Which doesn't mean that it won't restrict production, but doesn't mean that it will, either. It just hasn't decided yet - or announced any such decision, at any rate - over what will be the final allocation strategy for what could be a game-changing muscle car. That is, at least, until new versions of the Mustang and Camaro come along in pursuit of Dodge's bragging rights...

Stellantis will give its brands 10 years to prove they deserve to live

Formed by the merger of PSA Peugeot-Citroen and Fiat-Chrysler Automobiles, Stellantis has 14 brands under its roof, a number that makes it one of the largest groups in the industry. Rumors claimed not every brand would survive, with Chrysler often earmarked to get axed, but the firm said it will give them all a chance to shine. "We're giving each (brand) a chance, giving each a time window of 10 years and giving funding for 10 years to do a core model strategy. The CEOs need to be clear in brand promise, customers, targets, and brand communications," announced Stellantis boss Carlos Tavares during the Financial Times' Future of the Car event. His comments confirm Chrysler fans and dealers don't need to worry about the future — at least not yet. And, against all odds, Lancia enthusiasts can breathe a sigh of relief, too. Former FCA head Sergio Marchionne warned of the brand's demise on several occasions. Alfa Romeo is safe for now, too, as is Vauxhall, which are basically just Opels sold in the United Kingdom with a different badge. The engagement made by Tavares also means Stellantis won't divest any of its brands to raise capital until at least 2031. It's now up to each executive team to make a case for the brand they run, an unusual survival-of-the-fittest strategy in an era when cutting costs is more common than spending cash. Diving into the vast Stellantis parts bin should help even the most troubled brands turn their fortunes around on a relatively tight budget. It seems likely that survive Chrysler will need to look beyond the 300 and the Pacifica/Voyager, the only models in its range, and completely reinvent its image, which is currently nebulous at best. Lancia, once the champion of luxury, performance, and innovation, faces the same challenge. It's not starting quite from scratch, it's relatively popular in its home country of Italy, but it will need to think globally and expand outside of the city car segment to survive. Featured Gallery 2020 Chrysler 300 View 24 Photos Chrysler Dodge Fiat Jeep RAM Citroen Lancia Opel Peugeot Vauxhall

Fiat Chrysler recalls 320,000 Dodge Darts that could roll away

WASHINGTON — Fiat Chrysler Automobiles NV said Friday it is recalling more than 320,000 Dodge Dart compact cars in North America that could roll away because of a defective part that could allow the shift cable to detach from the transmission. The Italian-American automaker said the recall covers 2013 through 2016 model year automatic transmission Dart cars and that the defect could prevent drivers from shifting vehicles into park. The company said it is not aware of any crashes or injuries related to the issue but has several thousand reports of related repairs to vehicles. The company said a cable bushing may degrade after prolonged exposure to high ambient heat and humidity. The company said owners should make sure they shut off the vehicle and engage the parking brake. Fiat Chrysler will replace the transmission side shifter cable bushing, the company said. The company did not said when repairs will be ready. The recall covers about 298,000 U.S. vehicles, 20,117 in Canada, 3,400 in Mexico and about 900 outside of North America. Fiat Chrysler ended production of the Dart in 2016. FCA has had a number of recalls over shifter problems in recent years. Some 1.5 million Ram trucks were recalled in 2017 for a shifter problem, and another 228,000 were recalled in 2018. And 1.1 million Chrysler, Dodge and Jeep models were recalled in 2016 over what the National Highway Traffic Safety Administration called an "unintuitive" shifter design that caused drivers to exit their vehicles thinking they were in Park when in reality they were still in Drive or Reverse. The shifter in Dodge Chargers, Chrysler 300s and Jeep Grand Cherokees was implicated in more than 120 accidents, more than 40 injuries, and in the death of "Star Trek" actor Anton Yelchin.