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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

2019 Dodge Charger SRT Hellcat Octane Edition fuels your dreams for a limited time

Few automakers love special-edition models quite as much as FCA. It's particularly prevalent in the Jeep and Ram lineups, but other makes get some love, too. Take a look at the new 2019 Dodge Charger SRT Hellcat Octane Edition, a special blacked-out model that's set to arrive at dealerships this fall. The car is available to order now, but Dodge says the books will only be open for a limited amount of time. The Octane Edition is available in two appropriately named colors: Pitch Black and White Knuckle. A pair of matte black stripes run down the middle of the car, flanked on both sides by a thin Octane Red stripe. The 20-inch wheels are painted gloss black and have a knurled bead to keep the tire from slipping on the rim. The Brembo brake package is included, with the six-piston front and four-piston rear calipers painted Octane Red to match the stripes. Inside, the Octane Edition gets houndstooth inserts in the SRT sport seats. There are red Hellcat logos, red seat belts and red stitching on the doors, seats, dash center console and steering wheel. The Octane Package adds $1,495 to the $68,740 base MSRP of a 2019 Charger Hellcat. Like all Hellcat models, the Charger comes with a supercharged 6.2-liter Hemi V8 making 707 horsepower and 650 pound-feet of torque. Power is sent to the rear wheels through an eight-speed automatic. Changes for '19 include a new grille with two inlets to feed more air under the hood. The cars also get launch control, line lock, a cooler for the supercharger as well as a torque reserve system that preloads the supercharger for better launches.

Chrysler Recalls Over 566,000 Trucks, SUVs

Fiat Chrysler is recalling more than 566,000 trucks and SUVs in two recalls for malfunctioning fuel heaters that can cause fires and a software glitch can disable the electronic stability control. The recalls bring the newly merged company's total for the year to 6.4 million vehicles worldwide and 5.1 million in the U.S. as it continues to struggle with reliability problems. It was not immediately clear whether those totals were annual records. On Tuesday, its longtime quality chief abruptly left after Fiat Chrysler performed poorly in Consumer Reports magazine's annual reliability rankings. The largest of two recalls announced Wednesday covers almost 382,000 Ram 2500 and 3500 pickups and Ram 4500 and 5500 chassis cabs from 2010 through 2014. In trucks with 6.7-Liter Cummins diesel engines, corrosion on a fuel heater terminal could cause overheating, fuel leaks and fires. Chrysler is not aware of any fires or injuries. Owners could be warned by an odor of diesel fuel. Customers will be notified by letters starting in December. Dealers will install upgraded terminals and fuel heater housings could be replaced. The second recall covers more than 184,000 Jeep Grand Cherokee and Dodge Durango SUVs from 2014. A debris cover over a circuit board in the steering column control module can disrupt communications and disable the stability control. The problem was discovered when dealers started getting reports from customers that electronic stability control warning lights were coming on. Fiat Chrysler says it knows of no crashes or injuries caused by the problem. Technicians will upgrade software to fix the SUVs, and customers will be notified in December. Fiat Chrysler has issued 33 global recalls and 27 in the U.S. so far this year. Doug Betts, its longtime quality chief, left the company to pursue other options after Consumer Reports' survey-based rankings this year showed four FiatChrysler brands at the bottom of its list. Dodge, Ram, Jeep and Fiat performed worst of 28 brands ranked by the magazine. Company spokesman Eric Mayne said Fiat Chrysler's recalls average fewer than 200,000 vehicles each, below the industry average of 301,000. That means the company is responding quickly to problems, he said, adding that eight of its 27 U.S. recalls were announced before the company received any consumer complaints. Chrysler is not alone with a high number of recalls so far this year.