2023 Dodge Durango Pursuit on 2040-cars

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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Guy trying to sell Challenger Hellcat for $89,000 because VIN ends in '666'

The Dodge Challenger SRT Hellcat is undoubtedly one of the baddest cars on the road today. With a 707-horsepower supercharged V8 snarling under the hood, the coupe can go down the road like a bat out of hell. There's not much that could make one of these muscle machines much more menacing, but a seller on Craigslist has one bizarre solution: offering a hellacious Hellcat with a VIN marking the Dodge as the beastly 666. What's the price for such unholy identification? That's a cool $89,000 – around $30,000 more than a brand new, less sacrilegious example. The seller claims that the Challenger's blasphemous number makes the vehicle "one of a kind," which is true only to the extent that VINs ending 665 and 667 would be similarly unique. The seller also says in the Craigslist ad, "This car is sure to become a collector's item and will only increase in value." There's no question that the Hellcat is a special machine, and the models just might be worth something decades into the future. Expecting that a future owner is going to care about the VIN seems pretty optimistic, though, unless this is either the first or last example, which it's not. To the credit of this superstitious seller, the Challenger appears completely untouched with all of the warning stickers, paperwork and even the plastic still covering the seats. So, the new owner is at least getting a practically untouched example. While we applaud audacity here, a roughly $30,000 premium for an unholy VIN seems a bit... devilish.

2013 Dodge Charger SRT8 Super Bee

I can pinpoint the exact moment when I fell in love with this car. It was starting down a nearly straight entrance ramp at 15 miles per hour when I buried the throttle. In a moment, I was thrown back into my seat as the big SRT8's engine came to life with commensurate sound, fury and force, bringing me up to 75 mph in what felt like two blinks of an eye. This thing feels so much quicker than its 470 horsepower and 470 pound-feet of torque would lead you to believe. And mashing the right pedal never, ever gets old.
But beyond sheer speed, I found a whole lot to like about the Charger SRT8 during my week with the Pitch Black test car here in Detroit. And while the whole Super Bee kit isn't really my style, it's really easy to overlook those badges for a package that offers so much for so little.
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