2014 Dodge Durango Citadel on 2040-cars

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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

'CSR Racing 2' mobile game adding 'Fast & Furious' pack

Popular mobile drag-racing game CSR Racing 2 (CSR2) is constantly adding new cars, new events, and new features to keep the game fresh. In March, CSR2 released the stunning McLaren Speedtail into the game, and for April, a "Fast & Furious"-themed pack is on the way. CSR2 recently celebrated 100 seasons of racing (the game runs on its own calendar) and announced a new update is on the way. Many new vehicles are coming, including a McLaren F1 LM, a Mercedes-Benz 300 SL Coupe, a Bugatti EB110 Super Sport, a Honda NSX-R, a C3 Chevrolet Corvette ZR1, a Lamborghini Countach LP5000 Quattrovalvole, a Porsche Carrera GT and a Shelby Cobra 427 S/C.  Through various events, players will also be able to unlock more cars such as the Aston Martin Valhalla Concept, the Ferrari Monza SP1 and SP2, a TVR Griffith, a Toyota GR Supra, a Bugatti Chiron Pur Sport, a BMW M8 Competition Coupe, and for the first time in a video game, the Mini John Cooper Works GP. But possibly the most hyped vehicles included in the new update are not cars that come straight from the production line. Update 2.11 will add character cars from the "Fast & Furious" franchise.  As part of a series of special events within the game, CSR2 customers will be able to race with numerous F&F cars such as the 1970 Dodge Charger Daytona, the 2001 Veilside Honda S2000, and Jesse's iconic 1995 Volkswagen Jetta. There are no details about the specifics of the events, but the first will launch in mid-April and the rest will slowly drip the rest of the year. The new cars come after CSR2 released the "Fast & Furious" Toyota Supra, Veilside Mazda RX-7, and Mitsubishi Eclipse back in 2019.  For more information about CSR2 and the upcoming update, visit CSR2's Tumblr. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery CSR Racing 2 Fast and Furious Pack Auto News Toys/Games TV/Movies Dodge Honda Volkswagen Fast & Furious Honda S2000

2019 Dodge Charger SRT Hellcat gets some Demon goodies

The 2019 Dodge Charger SRT Hellcat has been revealed, along with details on the rest of the range. Though the new Charger doesn't look a whole lot different, there are a number of special upgrades, especially for the Hellcat. The least interesting changes are on the outside. The Hellcat and the R/T Scat Pack get a new grille with twin air intakes next to the headlights. The regular RT and GT get some sportier additions such as a hood scoop, rear spoiler, and some other revised body work. The Hellcat also now gets a matte black hood option, as seen on the gray car above. Under the skin are more interesting upgrades. The Hellcat raids the Demon parts bin for its "After-Run Chiller" that continues providing cooling to the intercooler after the engine has been shut off. This way you'll still get cool air for another run when you come back and fire it back up. The Charger Hellcat also gets the Demon's fancy "Torque Reserve" system to start generating boost right at launch. Both the Hellcat and the R/T Scat Pack also come with line lock for big smoky burnouts and "Launch Assist" for minimizing wheel hop and maximizing grip. Both cars have the same power and torque as last year's iterations, though. Dodge hasn't left out its lower-rung Charger models, either. The R/T now gets standard performance suspension and shift paddles, along with a 2.62 rear axle. The GT model is now available in rear-wheel drive, and it's being marketed as more of a performance-oriented trim for the V6. As such, it also gets the performance suspension as standard, a 3.07 rear end and shift paddles. The SXT rounds out the base of the lineup and now has an all-wheel-drive option. Output remains the same with these vehicles, and the GT continues to make 300 horsepower and 264 pound-feet of torque while the SXT makes 292 horsepower and 260 pound-feet. 2019 Dodge Chargers will start showing up on dealer lots in the third quarter of this year. If you're really eager to get one, dealers will be able to start ordering them by the end of June. Pricing hasn't been announced yet for the big sedan. Related Video: